Daniel Wellington launches Iconic Link Ceramic aka The Little Black watch
Daniel Wellington, the International watch and accessories brand, recently introduced Iconic Link Ceramic, another piece in the Iconic Link series. This is also known as The Little Black watch. The new watch has silver accents on the hands and markers of the dial while the dial is a classic and elegant ceramic watch. The hands and markers of the dial effortlessly match with the shiny surface of the ceramic links.
Over the last few years, the use of ceramic has become one of the biggest trends in watchmaking. It has now become a premium alternative to common materials like stainless steel, from being a relatively rare and niche material with limited use and colour options.
Radhika Apte, Brand Ambassador, Daniel Wellington India says, “Daniel Wellington is known for elegant and minimalistic timepieces and yet again they have surprised me with their new Iconic Link in Ceramic. It’s beautiful, it’s stylish, it’s little and it’s perfect, I have always loved wearing anything black and this new watch is sure going to be my go-to accessory. I am really excited to launch these stunning pieces!”
“Just as “The Little Black Dress” is known to be one of the key wardrobe pieces for fashionable women, the new Iconic Link Ceramic plays the same role, but for your wrist. It’s such an elegant timepiece that adds an instant fashion statement to any look”, says Camilla Åstrand, Head of Global Communications at Daniel Wellington.”
Due to its unique properties, ceramic is essentially scratch-proof, lightweight and maintains a colour that never fades.
Priced at INR 19,999, the Iconic Link Ceramic is available worldwide from the 1st of March 2021.
Filip Tysander founded Daniel Wellington in 2011. It is a Swedish brand. DW sells watches to a younger generation of consumers, using a few rare designs and social media marketing. Daniel Wellington, since its inception, has sold over 6 million watches. The company has different networks in over 25 countries and it is headquartered in central Stockholm in Sweden.