Darshana Shah, one of India’s most experienced marketing and customer transformation leaders, today announced the launch of Darshana Shah Strategic Consulting & Coaching—an independent advisory practice helping founders, leadership teams and organisations solve their most important growth, brand and customer challenges.
The practice launches alongside The Darshana Shah Show, a leadership conversations platform that has grown into a destination for candid discussions with India’s leading founders and business leaders. Together, the two create an integrated platform where the consulting practice helps organisations design and execute transformation, while the show explores the leadership thinking behind it.
Drawing on leadership experience across financial services, retail and consumer businesses—including her most recent role as Group Chief Marketing Officer at Aditya Birla Capital—Darshana will advise organisations across brand positioning, digital transformation, customer experience, customer insights, go-to-market strategy, growth programmes and leadership coaching.
Speaking about the launch, Darshana Shah said, “After nearly three decades building brands and leading marketing transformation, I wanted to create impact in a different way. Through the consulting practice I partner with businesses as they navigate growth, brand transformation and evolving customer expectations. Through the show, I give back to the business community with honest conversations about leadership and decision-making.”
The Darshana Shah Show has featured respected business leaders including Damodar Mall, Ambi Parameswaran, Lulu Raghavan, Malini Agarwal, Arjun Vaidya, Tarun Katial and Gauri Devidayal, and has crossed 10 million cumulative views across digital platforms.
