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Digital Marketing Mandate for Hindware won by Grapes Digital

Shreoshree Chakrabarty November 24, 2020

Following a multi-agency pitch, Grapes Digital has won and been appointed to handle its digital duties by Hindware (Bath Product Division).

The various duties that the agency will be managing social media strategy, digital marketing, content planning and influencer management for the brand from their Delhi office.

Charu Malhotra, Vice President and Head of Marketing (Bath Products) Brilloca Ltd, commented “The new normal world has brought new challenges which require creative and thoughtful innovations to stand in the market. We found Grapes Digital’s work engaging and delivering on the parameters similar to our business objectives. We are looking forward to a great partnership with Grapes Digital to take Hindware to newer heights”

Himanshu Arya, Founder and CEO, Grapes Digital said about the win, “We are delighted that our deep and extensive understanding of digital media and the strong team of creative minds have helped us win the mandate for Hindware in their digital outreach. It is an exciting opportunity and we are looking forward to delivering result-oriented strategies through the creative use of the digital world.”

With a technical collaboration with Twyfords UK, Hindustan Twyfords Ltd was set up in 1960 introduced vitreous china sanitaryware in India. In 1969, the company was renamed Hindustan Sanitaryware and Industries Limited and in 2009, it was named HSIL Limited.

Driven by consistent innovation, the flagship brand ‘Hindware’ has emerged as a leading Indian sanitaryware and faucet brand over the decades. Later, the product offerings were further expanded to include home furniture, soft furnishings, home decor and accessories, wall fashion, modular kitchens and modular wardrobes by launching a chain of large retail format stores under the brand ‘EVOK’.

In 1981, Associated Glass Industries Limited (AGI) was acquired by the company and thus it entered the Packaging Products business. Through the acquisition of Garden Polymers Private Limited (GPPL) in 2011, PET bottles business was added.

In the ‘Fortune India 500’ 2018 list, HSIL Limited became India’s top 500 companies.


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