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Discovery unveils enhanced marketing solutions offer for brand partners

Shreoshree Chakrabarty March 13, 2021
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Uniting the company’s sports offering with its real-life entertainment portfolio into a single proposition, Discovery is unveiling an enhanced marketing solution offer for brand partners across its international markets*. With the global launch of Discovery’s definitive real-life subscription streaming service, discovery+, in January, the move is built.

Through one central buying point, this gives brand partners the opportunity to access all of Discovery’s rich content for the first time on all of its platforms, across every global market. Including its leading multi-sport brand Eurosport and passion verticals such as the Global Cycling Network (GCN), clients can now connect with Discovery’s entire audience through any of its offerings.

Discovery has also reimagined its Creative Brand Solutions capability as part of the redefined and integrated offer, within its marketing offer, to enhance content opportunities available to international client partners. Helping them to connect with their audiences at scale in a deeper and more meaningful way, Discovery’s creative studio is already delivering new creative content together with some of the world’s biggest brands.

Including via digital content, sponsorship, product placement, long and short-form content, and technology partnerships, a suite of marketing solutions will be presented for brands to allow them to achieve engagement at scale across the widest portfolio of platforms.

Mike Rich, Head of Sports Marketing Solutions at Eurosport, said: “Today is a monumental step for our sports offer as we fully unify our international marketing solutions and advertising-sales within the broader offering of the Discovery family. We believe this will further, strengthen our market-leading proposition and help brands tell their stories at scale, supporting them to deliver against communications goals that positively impact their business objectives.

“As we head towards back-to-back Olympic Games and deliver the international rollout of discovery+, our partners can now fully take advantage of enhanced marketing solutions offer which connects sport to the most comprehensive range of real-life categories, including home, adventure, travel, food, nature, environment and science. This not only offers more ways to inform, fascinate and inspire but allows brands to call on us to engage both the most passionate and broadest audiences they want to target.”

Discovery’s Advertising-Sales and Marketing Solutions business including across its unrivalled sports offering already features global clients on its roster:

  • Zwift, which is Eurosport and GCN’s largest partner for its comprehensive cycling coverage across the widest range of events.
  • Brand USA – extending Discovery’s partnership with the public-private organisation that promotes the United States as a premier travel destination, delivering marketing and advertising solutions across Discovery’s platforms, including to sports fans through Eurosport.
  • Bridgestone, which became the headline sponsor of Eurosport’s Olympic Games Tokyo 2020 coverage.
  • Goodyear, which agreed on a multi-year partnership with Eurosport around its world-class motorsport coverage and promotion.

In more than 200 international markets and territories with the content audiences love, Discovery is recognised as a global leader in real life entertainment and connects with them. Including science, home, nature, food and travel, its fully aggregated direct-to-consumer product discovery+ features the biggest personalities across the broadest range of lifestyle categories and is set to introduce Eurosport’s world-class sports content in 2021**.

*Outside USA

**In selected markets

 

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