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Divo ventures into content, digital and influencer marketing

Madhushree Chakrabarty December 22, 2020
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South India based music and digital media company, Divo expands its offerings to content, digital, and influencer marketing services. During this prolonged period of lockdown, there has been a basic shift to the influencer marketing space. Bigger brands were switching on to engage with a variety of influencers via YouTube and Instagram Reels. Therefore, the team of Divo realized that there is a massive opportunity in the digital marketing field. 

The new division will have a 15 member team along with their associates from media companies like Radio Mirchi, TVF, Sun Network, etc. They all have produced various case studies together via award-winning campaigns. Through this new venture, the brand aims at filling the gap between the brand’s communication and the content creators, without disrupting the content creators’ USPs.

Within these last 6 months, Divo has empowered over 1000 digital creators such as Nakkalites, MicSet, and Irfan’s View. The brand focuses on preparing the creators’ talents across several genres like food, fashion, singing, entertainment, travel, etc. so that they can connect with the brands with their powerful content.

Speaking on the new division, Shahir Muneer, Founder, and Directory of Divo said, “With traditional mediums like print magazines, newspapers, OOH either shutting down or facing a huge hit in terms of readership/subscriptions, we noticed that brands and companies are aligning their budgets to online platforms and noticing the importance of influencer marketing. This made it a perfect time for us to launch this new division as we foresee the influencer market growing tremendously over the next 2 years. While we have already been catering to brands for the past couple of years, more from a reactive requirement, this focussed approach will be more proactive and to grow the agency division with a concerted approach.”

Started as an online video company in the year 2013, Divo has become a popular music distribution and digital media company.

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