Global Medtech company Meril announces MS Dhoni, as the face of its Covid-19 self-test kit, CoviFind with Doubt Ko Karo Out campaign. The campaign was released on Independence Day, with two digital films and television commercials (TVC) starring MS Dhoni. Doubt Ko Karo Out aims at encouraging and educating consumers on testing, bringing awareness to self-tests, highlighting the ease and convenience of testing at home.
Sanjeev Bhatt, Sr. Vice President, Corporate Strategy, Meril said, “Rapid, accurate and affordable diagnostic solutions are essential to break the chain of virus transmission. To encourage self-testing in India, we are delighted to have MS Dhoni on board, who is a perfect fit with our core philosophy of delivering high quality and value, while advocating proactive health behaviors. As a powerful symbol of health and resilience, Dhoni is a credible and trustworthy leader. We are confident that, even off the field, he would reach multiple generations, empowering them to take charge of their own health and that of their families to create a safe environment for all.”
Discussing the collaboration, MS Dhoni said, “In these tough times where the world is fighting against a pandemic, Meril’s self-test kit is a vital necessity. To collaborate with a brand that is bringing to its people a convenient way to test and in turn ensure that we play our part in controlling the spread, certainly makes me happy. We hope, together we can create awareness and inch closer to winning this battle.”
Meril is also rapidly scaling access to its CoviFind test kits to benefit Indians across the country while encouraging a wider audience to proactively help curb the spread of the pandemic. The company has also collaborated with Piramal Pharma for the pharmacy distribution of CoviFind.
Nitish Bajaj, CEO – India Consumer Product’s Division, Piramal Pharma Limited, said, “The threat of Covid-19 global pandemic is yet to be completely vanquished. Streamlining access to fast and accurate testing and reporting will be a significant step towards identifying and arresting the spread of transmission. Through our collaboration with Meril, we will accelerate the availability of CoviFind Self-Test kits across Piramal’s well-established national distribution channels. We will also train and educate pharmacists at the last mile to ensure the understanding is provided to the consumers. We are confident that this will encourage positive testing behavior and help towards the safety of the country.”
Mr. Sanjeev Bhatt added, “Our collaboration with Piramal will ensure that the CoviFind test is extensively distributed, thus amplifying access to testing solutions across India, spanning rural, peri-urban and urban regions.”