Dr. Reddy’s Laboratories introduces CeleHealth Kidz Immuno Plus Gummies, fortified with WellmuneR and essential nutrients, to enhance children’s innate immunity and address nutritional deficiencies in India.

Dr. Reddy’s Takes a Positive Leap into Child Nutrition with CeleHealth Kidz Gummies

In a significant move towards promoting child health and boosting immunity, Dr. Reddy’s Laboratories has launched CeleHealth Kidz Immuno Plus Gummies in India. This new addition to their nutraceutical portfolio showcases the company’s commitment to addressing the growing concerns around child immunity.

One of the key highlights of the gummies is the inclusion of WellmuneR, a clinically studied beta-glucan known for its ability to enhance innate immunity in children. By formulating the gummies with a unique combination of WellmuneR, prebiotics, and essential vitamins and minerals, Dr. Reddy’s has effectively developed a scientifically-backed product that aims to reduce sick days caused by recurring infections in children.

It is important to note the connection between weakened immunity and nutrition deficiencies in children, often caused by picky eating habits. Through extensive research and understanding the consumer need, Dr. Reddy’s nutrition team has crafted a formulation that not only supports gut health but also provides a plant-based source of Vitamin D3. This holistic approach emphasizes the company’s dedication to creating products that cater to the specific needs of children.

Moreover, Dr. Reddy’s attention to palatability and appealing shapes of the gummies aims to make them more enticing for children. By designing a product that children enjoy consuming, Dr. Reddy’s takes a positive step towards encouraging healthy habits and ensuring that children receive the essential nutrition they require.

The availability of CeleHealth Kidz Gummies in two delicious flavors further enhances its appeal, making it more likely for children to embrace their nutritional benefits. With the product being easily accessible in leading chemists, e-Commerce, and e-Pharmacies, Dr. Reddy’s aims to reach a wide range of customers, enabling parents to proactively care for their children’s health.

This launch not only strengthens Dr. Reddy’s position in the nutraceutical segment but also showcases their commitment to developing innovative solutions in child nutrition. As the company’s nutraceutical portfolio expands, it reflects their long-term vision of providing clinically proven and differentiated products.

Overall, Dr. Reddy’s Labs has demonstrated its dedication to child health by launching CeleHealth Kidz Immuno Plus Gummies. With its scientifically formulated combination of ingredients, focus on improving innate immunity, and attention to palatability, this new offering is poised to make a positive impact on the nutritional wellbeing of children in India.

Dr. Reddy’s forays into child nutrition space with the launch of CeleHealth Kidz Gummies in India

Dr. Reddy’s Laboratories Ltd., a global pharmaceutical company, today announced the launch of CeleHealth Kidz Immuno Plus Gummies in India. The immunity supporting gummies are fortified by scientifically formulated combination of ingredients such as WellmuneR, prebiotics and other essential vitamins and minerals. WellmuneR is a form of clinically studied beta-glucan and a proven ingredient to help reduce sick days in children by enhancing their innate immunity. The gummies launch marks Dr. Reddy’s’ entry into the child nutrition space strengthening its position in the nutraceutical segment. Its nutrition portfolio includes products in adult nutrition, child nutrition, hospital & clinical nutrition and general health & wellness. Dr. Reddy’s flagship nutraceutical offering is the nutrition product Celevida for dietary management of diabetes.

Dr. Reddy’s CeleHealth Kidz Immuno Plus gummies aim to address the nutritional requirements due to the growing issues around child immunity in India. Research indicates that more than 93.7% of children suffer from recurrent cough and cold. Such recurrent infections appear throughout the year in children especially during seasonal changes. Weakened immunity has a direct correlation with nutrition deficiencies due to picky eating habits in children.

In view of the existing clinical data and research, the nutrition team of Dr. Reddy’s studied consumer need and developed a unique formulation with high science to help improve the innate immunity or the first line of defence in a child’s body via scientifically designed gummies with WellmuneR. The product contains prebiotics to help support gut health and is a plant-based source of Vitamin D3. Alongside, it also has other essential vitamins and minerals, making it a scientifically-backed choice in immunity nutrition supplements for kids.

Speaking about the launch, M.V. Ramana, Chief Executive Officer, Branded Markets (India and Emerging Markets), said: “In the field of medical nutrition, the starting point for us is understanding the disease area and the unmet need of patients and consumers. This helps us create a differentiated product, i.e., one that is science-based and clinically proven. The consumer insights and marketing team reached out to multiple consumers to understand the need-gap in order to design the right product that they need. We also ensured that the product is palatable for patients and consumers and attractively shaped to appeal to children. Our dedicated nutraceuticals R&D laboratory has helped us design our product accordingly. As our nutraceutical portfolio expands, we see it as an important medium to long-term growth area.”

CeleHealth Kidz gummies come in two flavours – Pulpy Mango and Pink Guava. The product is available across the country in leading chemists, e-Commerce and e-Pharmacies. Currently, a pack of 30 gummies is priced at Rs. 480.

Patients and consumers can consult their doctors or pediatricians for more information.

About Dr. Reddy’s nutraceutical portfolio: Formed in 2019, Team Nutraceuticals at Dr. Reddy’s has been building a strong portfolio of specially designed products for dietary management of nutritional requirements in the metabolic & gastro-intestinal disorders, hospital & clinical nutrition and general wellness and immunity segments with both prescription and OTC products. Reaching customers through retail, hospital and e-commerce routes, our portfolio includes well-recognised brands such as Celevida, Celevida Liv, Celevida Maxx, Celevida DLS, Celevida EN and CeleHealth. Our nutrition portfolio aims to provide clinically proven differentiated and innovative solutions in chosen therapy areas. In 2021, we inaugurated a dedicated nutraceuticals R&D centre in Bachupally, Hyderabad. We see nutraceuticals as an important medium to long-term growth area.