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Dulux invites India to take the Dulux SuperClean KidProof Challenge

MediaInfoline March 30, 2016

Dulux, the flagship decorative paints brand from AkzoNobel India, invites individuals to take the Dulux SuperClean KidProof Challenge. Dulux SuperClean’s KidProof™ technology gives unmatched stain repellence along with its anti-fungal and anti-bacterial properties. Through this activation, the brand is open to accepting any challenge that can prove the existence of any other superior washable emulsion (T&C applied). If any individual is able to contest the brand’s proposition, Dulux will provide 20 Litres of paint of consumer’s choice (T&C applied) for painting their house.

The challenge will be undertaken in more than 50 towns across India between March 20 – April 30, 2016. Consumers who wish to take the challenge can register themselves at Registrations will be open from March 20 to 15 April. Thereafter they will be contacted by the company representatives to schedule a meeting for conducting the challenge.

Rajiv Rajgopal, Director, Decorative Paints, AkzoNobel India said, “Increasing consumer consciousness and nuclear home set up has made home maintenance a difficult task especially when there are kids at home. Backed by rich heritage and international standards of quality, at AkzoNobel India, we hope to empower consumers in achieving functional as well as aesthetic benefits with Dulux products for both home decoration and ease of maintenance.”

He further added, “Through this consumer connect initiative we intend to showcase the innovative attributes of one of our best-in-class products – Dulux SuperClean. We understand that a customer believes in what he/she sees; therefore, we have designed this challenge to ensure 100% customer satisfaction before making a purchase.”

Dulux was voted as a ‘SuperBrand’ in 2015 by the Super Brand Council and Dulux SuperClean was the ‘Product of the Year 2014’ by Nielsen in the paints category.


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