Bharat has been seeing an increase in mobile internet users, in the last couple of years, which has helped reduce the digital divide. The OTT platform from the house of IN10 Media Network, EPIC ON has partnered with various Internet Service Providers (ISPs), in order to reach out to this new set of audiences.
EPIC ON has top 30 players, like Next Trillion from Mumbai and Meghbala from Kolkatta, as partners from across regions.
“Tier II, III and Bharat majorly remains untapped from OTT content perspective; hence, deep penetration into these regions will amplify EPIC ON brand among the new audience bases as well as bolster our acquisitions suited for the audience,” said Sourjya Mohanty, COO, EPIC ON.
The app has already seen growth in terms of brand equity and revenues as well, with the ISPs. EPIC ON bundled numerous offers like a monthly pack or yearly pack for customers via the ISP route, in order to achieve this. Mumbai has witnessed yearly pack demand, while the East zone has seen a surge in monthly pack uptake. “Depending on user behaviour, we create flexible deals with ISPs to cater to their user bases. It’s B2B in nature and we are happy to keep it the same way as we believe any MSO or ISP has complete knowledge about their customer bases and we want to leverage it in our business model,” added Mohanty.
The partnership enhances the ancillary revenue of the independent ISPs as they now provide services beyond data plans.
On the partnership, Tapabrata Mukherjee, Director, Meghbela Broadband said, “I am thrilled to announce the strategic alliance between EPIC ON and Meghbela Broadband which will surely break into the unchartered territory of the East. In Meghbela android TV box bundled with EPIC ON’s premium subscription backed with high-speed internet up to 250mbps, I see it as a marriage of entertainment & technology which will enable the delivery of quality content right inside the living room of the end consumer.”
“We are extremely excited to partner with EPIC ON to enhance our OTT users’ experience with PlayboxTV. Our undertaking to cover the entire gamut of entertainment fits perfectly with EPIC ON’s vast array of content. We hope to nurture and strengthen this partnership even more in the long run,” said Samson Jesudas, Director and Business Head, PlayboxTV.