ET NOW, the preferred business news destination of the country’s top policymakers, corporates and viewers, creates a new milestone with the successful debut of its digital entity, ETNOWNEWS.com. Making a big impact within 20 days of its launch, ETNOWNEWS.com clocks 10 million unique users (Source: Google Analytics), winning the trust of millions of users through its curated content including exclusive stories and digital-first videos on the website.
Presenting a series of digital-first videos that encapsulate well-rounded insights, opinions & analysis on every major business news story of the day, ETNOWNEWS.com has garnered over. The website hosts a series of multimedia web exclusives including Editor’s Take, featuring ET Now’s Managing Editor Nikunj Dalmia and Smarter in Seconds which offers investment tips in 60 seconds, The ET Money Show – personal finance show, ET Now Mobility -Digital show on Auto among others.
Sharply distinguishing itself with mobile-friendly formats like short videos, market briefs, consumer-centric explainers and snackable graphics, ETNOWNEWS.com has witnessed massive traction for its simplified and jargon-free business news stories.
Speaking on the achievement Rohit Chadda, President & COO – Digital Business, Times Network said, “This is truly an incredible feat for us. Celebrating this tremendous milestone within a few days of our launch is a testament to our dedication to producing powerful and impactful multimedia content that caters to the requisites of digital viewers. These numbers will only motivate us to create better stronger, and more engaging content. I am confident that ETNOWNEWS.COM will achieve exponential growth, successfully securing leadership in this space.”
Appealing to the content preferences of all cohorts of users consuming business news online, ETNOWNEWS.com has successfully secured high viewer interest across the website’s content formats ranging from News, Corporates, Auto, Markets and Videos, making the nascent platform an instant hit.