EVEREADY engages with Millennials with its new look for ‘GIVE ME RED’
Eveready Industries India Limited, (EIIL), the portable energy (batteries and flashlights), presented a new logo today. The refreshed look for GIVE ME RED, symbolizing more power and freedom to the youth, was unveiled by Mr. Akshay Kumar, Actor and Brand Ambassador of EIIL.
Considered a household name, Eveready wowed consumers with its unique campaign ‘GIVE ME RED’ that connected with the youth and became a trend. This campaign took the advertising world by storm and became a youth slogan. Launched in the early nineties, this campaign was ahead of its time and had an appeal that continues to be etched in the minds of people even today.
Speaking on the occasion, Mr. Amritanshu Khaitan, Managing Director, Eveready Industries India said, “The brand EVEREADY is synonymous with power and energy. Over the years, the brand has evolved to address the needs of young India and speak their language. 25 years of ‘Give Me Red’ is a milestone which we are extremely proud of. It reiterates our commitment to ensuring that every Eveready product is trustworthy, reliable and authentic.”
Emphasizing on the refreshed avatar for GIVE ME RED, Mr. Anil Bajaj, Sr. Vice President – Marketing and Sales stated, “Even today through our product offerings, we want to better people’s lives, be it through DigiLED technology in our flashlights, 100% brass flashlights, or the best in class Lumens/Watt for our LED bulb range. The unique designs and features in our appliances are few of the many technological advances brought to India in our endeavour to give cutting edge solutions to our consumers.”
He further added, “Eveready is the only company that lights up India, offering solutions to everyone from Malabar Hills of Mumbai to Jhabua of Madhya Pradesh. In its current avatar of GMR – Infinite power meets vibrancy and new age thinking. RED “infinity” symbolises limitless energy, power, enthusiasm and stamina – the very core of the GIVE ME RED ethos.”
On being associated with the brand since 2011, Brand Ambassador & Bollywood Actor Mr.Akshay Kumar said, “I have always been associated with brands which resonate with my values, brands in which I believe in. ‘GIVE ME RED’ is a slogan we all can relate to from our youth. I never thought at that time that I will one day be part of this iconic journey. It is truly an honour and a privilege.”
Standing true to the ethos of GIVE ME RED, the newly released version portrays enthusiasm, clubbing new age thoughts and values to reach out to its target audience.