Anshula Kapoor’s online fundraising platform which unites celebrities, fans and charities, Fankind launches its third campaign with well-known YouTuber, Prajakta Koli. The digital diva will be raising funds for ‘The Banyan Foundation’ in Chennai. The proceeds of this campaign will be used to support the salaries of the psychologists, psychiatrists and general physicians at the foundation’s day care center where they provide treatment, emotional support and counselling to those who are in need of love and care.
To participate in the campaign, fans can donate on Fankind’s website to buy entries for a minimum of Rs 100 or multiples thereof, and one lucky fan participating will get the opportunity to play games and wrestle wearing a sumo suit with Prajakta in Mumbai, and be in her Vlog!
“I truly believe that it’s is important to raise awareness and address issues around mental health in order to erase the stigma around it. For this to be effective we need the right professionals to deal with the delicate and sensitive mental state of the patients. Which is why the funds raised through this campaign with Fankind will be used to support the staff at the Banyan Foundation in Chennai who take care of the patients at their center.” Prajakta said in a statement.
On the announcement of the campaign, Anshula Kapoor, Founder of Fankind said, “I am excited to launch the third Fankind campaign with YouTube star, Prajakta Koli. Through her campaign we are raising funds to support the staff at The Banyan Foundation and amplify the conversation regarding mental health. According to the World Health Organization, over 8 crore Indians suffer from depression and anxiety related disorders, but only a small amount of them even seek help. A large part of this is because of the huge stigma and judgement attached to people with any kind of mental illness. Prajakta has been a vocal advocate who doesn’t shy away from speaking about mental health, and we are extremely proud to use our platform to add to the conversation and help raise funds for an organization that has relentlessly been working to help people battle their mental health issues. Prajakta is delightfully charming and I am certain that the fan who wins this experience will have the best time with her”.
The campaign went live on September 22 and will end on October 23, 2019.
Log onto Fankind.org/mostlysane to participate and raise funds for the noble cause.