First-of-its-kind gamified filter launched by Zee TV for Brahmarakshas 2
Another intriguing season of the weekend fantasy thriller, Brahmarakshas is on the line for the viewers of Zee TV just after the three engaging stories in the festive month of October which captured evolving relationship dynamics of society and the pulse of emerging middle-class India. Zee TV’s Brahmarakshas 2 game filter on Instagram and Facebook, being the first-of-its-kind is not only attracting kids but also the adults in the virtual goose chase. Zee TV has always created such viewer engagement mobile gaming space by infusing its energy and excitement into an immersive experience of the show. This time the viewers see the ferocious Brahmarakshas relentlessly chasing the leading lady of the show Kalindi and the soul way to help Kalindi overcome the obstacles in her path or dodge him is duck your head to one side or open your mouth!
Zee TV’s Brahmarakshas brings enthralling augmented reality visual effects alive and lets the masses to escape the mundane lives where everybody is struggling with monotony their homes and lose oneself in this intriguing world. Zee TV is inviting the viewers to take the #Brahmarakshas Filter Challenge after its launch in which they can play to save Kalindi from the monstrous Brahmarakshas. The huge appreciation that the filter has received can be witnessed as within 6-days of the campaign, it got 2Mn impressions and has already garnered 1.4Mn reach with 2.5L users experiencing the filter. Use the #BrahmarakshasFilter and tag @ZeeTV, to stand a chance to win exciting gift vouchers worth Rs.5000/- by scoring the highest in the game.
Just like the fans and viewers who are competing by sharing scores with each other, Nikki Sharma urf Kalindi, the lead in the show as well as the game filter, has also tried her hands in the game and is deeply intrigued and captivated by it. She said, “I thoroughly love playing this game, especially during the small breaks that I get in the midst of my shoots. Playing to save my character Kalindi’s life in a game gives me a racy kick. Kudos to the marketing team at Zee TV for having even thought of a game so compelling! It’s amazing to see our fans and viewers so captivated by this game and we hope to see the same tremendous love and response towards our show as well.”
Popular actor Pearl V. Puri will be playing the role of Angad opposite Nikki Sharma playing Kalindi in the show Brahmarakshas 2. The story revolves around the journey of an ordinary young girl, Kalindi whose destiny gets entwined with the most ferocious evil force that has ever awakened and on 22nd November the show premiered its first episode. Kalindi’s peculiar birth star makes her special and that is why evil monstrous Brahmarakshas needs her in order to accomplish his mission of attaining immortality. With the only strength and the love of Kalindi’s life, Angad, she navigates and manoeuvres her way through the world of evil and her own ordinary life. Kalindi stands for a gruelling battle to protect the people she truly cares for!
Experience the filter from here.
Stay tuned as Brahmarakshas 2 airs every Saturday and Sunday at 9 pm, only on Zee TV