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Flipkart’s Miss & Chief expands Baby Essentials range

MediaInfoline May 13, 2019

Flipkart is expanding its in-house brand Miss & Chief through exciting new product launches. The Baby Essentials portfolio will now include Strollers, Bouncers, Carriers, Feeding bottles, Grooming products and Bedding range extension. The products are available for sale on the Flipkart platform.

Miss & Chief was launched in October 2017 in the toys segment and expanded their presence by venturing into Lifestyle and Babycare products in 2018. The brand product portfolio has increased 11-fold since then, making it a one-stop destination for kids and parents. Miss & Chief understands the importance of Babycare and aims to meet the aspirations of Indian customers by offering a high quality, premium range of products at affordable prices. By solving for key customer pain points around quality, price, and depth of selection, Miss & Chief is playing a key role in scaling up the Toys and Babycare category on the Flipkart platform.

Among the product category of Baby Essentials, the brand is now focusing on the launch of their Strollers, Bouncers and Carriers, manufactured at a remarkable quality, available at highly competitive prices. The brand offers a mark of trust for all their products and are certified to ensure the safety of children. The Strollers are equipped with safety belts, brakes and a canopy to protect the babies. They are also manufactured with the convenience factor in mind, ensuring easy use. The price range for the strollers starts from Rs. 2,499.

The bouncers and carriers are comfortably cushioned with sturdy frames that provide support for the child. The bouncers have soothing music and vibrations to ensure sound sleep for the child amidst travel typical of city life. The bouncers are reasonably priced from Rs. 1,899 and the carriers at Rs. 659, making them irresistible deals. The brand understands the early apprehensions of young parents and strives to maintain the trust of their valuable customers by providing products of high standards. The designs are carefully curated to capture the childish playfulness and vibrant colours that holds the imagination of all kids.


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