Flipsters Get Together To Create ‘For India’ Video During The Big Billion Days
Employees at Flipkart have come together to create and launch a video song during its The Big Billion Days sale this year to celebrate its vibrant culture, and the work it has done in expanding e-commerce in India. Titled ‘Flipkart For India’, the video is part of Flipkart’s Big 10 celebrations, and takes the viewer along an abridged journey of the made-for-India innovations introduced by the company since founding in 2007.
The action of the video unfolds at Flipkart’s colourful head office in Bangalore with a Sitar playing in the background. Hundreds of Flipsters – what Flipkart employees call themselves – including leaders and founders, can then be seen working, in discussions, and echoing the ‘For India’ theme. Employees from Flipkart’s logistics arm, eKart — the wheels that keep the company running, all the more during crucial festive season sales – can also be seen joining in the ‘For India’ chorus enthusiastically.
The lyrics, singing and music composition for the 2 minutes 58 seconds video was done completely by Flipsters. The video is available on Flipkart’s Facebook page and can also be found on Flipkart Stories.
“Since 2007, Flipkart has had an unwavering focus on India, its people, their unique needs and challenges. And we have tried to peel off one layer of complexity after another, with innovations like TBBD, CoD, No Cost EMI, Product Exchange etc., to a point where millions of Indians now benefit by regularly shopping with us,” said Kalyan Krishnamurthy, CEO, Flipkart.
“As a home-grown company, we wanted to reach out to India during the festive season this year with the ‘For India’ message, which is a fun way of showcasing our work and thanking India for its support. We hope people like it because this is for everyone in the country.”