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For doorstep digital payment on delivery, Snapdeal partners with NPCI

Shreoshree Chakrabarty December 18, 2020

Snapdeal takes a step ahead to make payments easier for its customers. It has partnered with National Payments Corporation of India (NPCI) so that at the time of accepting delivery of their orders buyers can pay using QR-based digital payments.

The first-time or the new users are especially focussed though this addition as they might not be comfortable in pre-paying for the goods at the time of purchase.

As part of the delivery process, the customer will be offered the “QR-code payment option” at their doorstep. The delivery executive will generate a UPI-linked QR code for the order amount, using links on their delivery app. With any UPI-linked payment app on the customer’s phone, they will be able to scan the code and pay for their purchase. Before approving the payment, the customer will be able to confirm the name of the payee and the amount.

All UPI-payment options including Paytm, Whatsapp Pay, Bhim, PhonePe, Google Pay, and UPI apps from leading private & public sector banks like SBI, HDFC, ICICI and others will work with this facility.

Snapdeal has a strong connect with buyers in non-metro cities, and thus it targets in growing the usage and adoption of UPI-based payments in smaller cities. Snapdeal buyers who bank with cooperative banks such as district cooperative banks, urban cooperative banks, scheduled cooperative banks, state cooperative banks, and regional rural banks (RRBs) will also be able to pay via this feature, apart from the main private & public-sector banks.

With a very strong alignment towards a common target audience, this partnership plays upon the complementary strengths of both Snapdeal & NPCI. By offering hassle-free payment across a variety of merchants, this presents an opportunity to increase usage in a meaningful way for UPI.

According to Rajnish Wahi, Senior Vice President, Snapdeal, “We are always looking out for additional ways to make the online experience better and more convenient for our customers, especially for those who are starting their online journeys. This integration with NPCI allows our users to time the payment to their comfort levels and also enables our delivery partners to reduce handling of cash. We also believe that this will expand the adoption of UPI in smaller cities and towns in India.

Kunal Kalawatia, Chief of Marketing, NPCI said, “We are pleased to be associated with Snapdeal and offer convenient as well as comfortable doorstep payment experience to customers through UPI. We believe this initiative will boost UPI transactions among numerous buyers and provide extra confidence to them to perform digital transactions even though they chose COD as an option. With UPI, it’s a constant endeavor of NPCI to bring together Indian customers on the UPI journey and offer them smart, secured and hassle-free payments solutions. We are also hopeful with strategic initiatives like these, India is soon going to achieve the goal of a digital society”.

The time spent at the doorstep at the time of delivery gets reduced with the introduction of digital pay-on-delivery option. As the amount flows directly from the customer’s bank account to the designated account of the marketplace, the move also helps reduce the amount of cash handled by delivery executives and courier companies.

Including EMI, e-gift cards, credit and debit cards, e-wallets, net banking etc., Snapdeal has a wide array of digital payments available on the platform. In addition to this, the partnership will enable UPI users to make digital payment at the time of the delivery of their Snapdeal order. Since the beginning of the festive season this year, the e-commerce firm also has a large and exciting line-up of payment offers.


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