FreeCharge launches Coupons to boost User Engagement
FreeCharge, India’s leading digital payments platform today announced the launch of coupons on its e-wallet to enhance user engagement and reactivation. Through this initiative users can now benefit from every recharge & bill payment they make on FreeCharge and can select coupons worth the same amount that effectively leads to equivalent savings.
The company has tied up with prominent brands across all categories including food, shopping, travel, ticketing and entertainment to provide the users with array of options. To avail the facility the user has to simply recharge or pay bills using the FreeCharge app and click on ‘pick free coupons’ on the payment successful page. The next step is to choose one or more coupons from their favorite brands and redeem from ‘My Coupons’ option on the app. The facility is currently available on Android and will soon be launching on other platforms.
Speaking on the launch, Ankit Khanna, COO – FreeCharge said, “In line with our business goals to profitability and great consumer experience, we are excited to launch coupons on our platform. User experience and gratification has always been the prime focus for us at FreeCharge and with this initiative, we aim to capitalize on the benefits of value added services to enhance user engagement and reactivation. We are also thrilled by the response we have got so far from the users and will continue to grow our consumer business.”
The users can avail offers from over 100 brands such as Swiggy, Foodpanda, Zomato, Shoppers Stop, Puma, Van Huesen, Yatra, Goibibibo, Cleartrip, Bookmyshow, McDelivery and much more. The company will also be adding more categories including spas, restaurants and salons to provide more localized offers & services.
FreeCharge has also taken several strategic steps to bring added efficiency and sharpened focus on profitability. The company will be launching number of value added services and initiatives soon to create market differentiation. “Coupons is a step towards the journey of becoming most preferred option for digital payments for users’ in India,” added Ankit.