Freedom Cooking Oils launched #BeACovidFreedomFighter
The Flagship brand of Gemini Edibles and Fats India Pvt. Ltd., Freedom Cooking Oils launched an initiative #BeACovidFreedomFighter with an objective to help people be a fighter and be strong in our communities during these tough times.
The brand has created inspiring video stories that set in normal households with an underlying tone of maintaining an emotional connection whilst being at a physical distance. We can defeat the virus and #BeACovidFreedomFighter only through compassion, strong willpower, and solidarity.
Speaking about the campaign, Mr. P. Chandra Shekhara Reddy, Vice President – Sales &Marketing, Freedom Healthy Cooking Oils said,” With the current pandemic scenario, we have launched the #BeACovidFreedomFighter campaign to inspire people and motivate them to stay positive. These inspiring stories have a common theme of kindness, perseverance, and encourage people to go out of their way and support the ones in need. We, at Freedom Cooking Oils, firmly believe that, with this initiative, we can contribute to the greater good and achieve victory over the virus by becoming a #CovidFreedomFighter.”
To support the communities during the COVID-19 pandemic Freedom Cooking Oils has teamed up with Seva Bharathi, a non-profit organization, to set up a 200 beds-isolation centre at RVK School in Uppal, Hyderabad for mild cases of COVID-19. Last year Freedom contributed Rs. 2.5 Crores towards COVID Relief of which Rs. 50 Lakhs was towards PM Cares fund along with Rs. 2 Crores being split for CM Relief fund for Andhra Pradesh, Telangana, Karnataka, Odisha, Tamil Nadu, and support to the villages near the plants with food supplies.
Please find the links to the videos below: