Friends Adult Diapers launches a social media campaign #ParentsDay
India’s leading adult diaper brand – Friends, has taken an initiative to showcase role reversal. On the special occasion of Parents Day this year, Friends Adult Diapers launched a campaign to promote parenthood – new responsibility by adults to take care of their ‘Parents’.
The relationship between parents and children changes over time and there comes a stage when the roles are reversed. Our parents have taken care of us their entire lives and it is our duty to take care of them when they get old. This is the time when they require a lot of love, care, attention, and understanding. Friends Adult Diapers is reaching out to people through social media to encourage the fact that we are now ‘Parenting our Parents’ and it is more than just a responsibility.
Commenting on the campaign, Kartik Johari, Vice President – Marketing & Commerce, said, “We are what we are, because of our parents. Their emotions, memories, dreams, and frustrations take root in our spirit and give fuel to our growth. We all stay resolved, to embody their best and expunge their worst; our idea of parenting is the distilled best of our parents.
Yet, it is easier to embody the bad. It is the toughest, to be the parent for our parents. And, this stage requires the most from a caretaker. It is important to understand unspoken words and take care of their health and growing needs, to make them feel wanted and comfortable. So basically, reversed role, where we are the parent and we take care of them”.
Friends Adult Diapers through social media platforms is posting real life stories under the hashtag #ParentsDay.