Panasonic India, a leading diversified technology company, evokes the spirit of playful childhood and compassion with the launch of its #PlayForABetterWorld campaign, to mark this year’s Children’s Day. According to a recent study published in The Lancet, around 1.2 lac children lost their primary/secondary caregivers in the past year due to unprecedented times. #PlayForABetterWorld campaign is an endeavour by Panasonic to help build a better tomorrow for underprivileged children.
Centred around building a comfortable environment for children, the #PlayForABetterWorld campaign invites consumers to play a simple game of building blocks to generate a score of one million. Upon reaching the goal through collective efforts, Panasonic India will donate an entire range of appliances to non-profit organizations like Salaam Balak Trust, Khushi, and SOS Children’s Villages India, working towards child welfare. The building blocks game is live starting 9 November 2021 till 19 November 2021.
Commenting on the campaign, Mr. Fumiyasu Fujimori, Divisional Head of Consumer Sales, Panasonic India, said, “As a brand, our products are designed to make lives better while creating a better world for every member of the society. Children are a treasure of the society and through this campaign, we aim to support underprivileged children with a more comfortable living and growing environment. We hope that our wide range of appliances will contribute to their childhood with comfort, care and compassion.”
Mr. Shirish Agarwal, Head – Brand and Marketing Communications, Panasonic India said, “Panasonic stands by the philosophy of creating a better life and a better world, and our campaign #PlayForABetterWorld is an extension of the same. Through this campaign, we are using the power of play/ gaming for social good and encouraging consumers to a part of this collective effort to help build a better future for underprivileged children, this Children’s Day.”
To participate in the #PlayForABetterWorld campaign, people can follow this link, or visit any of the following social media handles of Panasonic India:
