GCI Health’s GCI Health India Vertical To Uplift Indian Corporates With Local Insights
This will enable access to specialist healthcare facilities and analysis for Indian companies.
GCI Health’s expansion follows a period of significant agency growth and major award recognition in the region and globally
Genesis BCW CEO Deepshikha Dharmaraj hailed the partnership calling it an important step at this time in the healthcare industry in India.
“It helps us evolve our pharma, health and wellness communication services in India, which now also include health policy and medical education. Combined with Genesis BCW’s award-winning creativity and integrated solutions designed to move people, this best places GCI Health India to support local pandemic recovery and the shaping of a progressive healthcare system in India”, she said.
Genesis BCW pharma and wellness division started in 2014 and since then it has had phenomenal success in key health campaigns like the Medela Back to Work campaign – a winner of 13 Indian, regional and global awards – and the One Shot Against Seven Deadly Diseases campaign for the Public Health Foundation of India, a six times award winner.
They have a dedicated team of leading healthcare companies, institutions, NGOs and other international public health organizations.
Strengthening Healthcare Communications
GCI Health, a global speciality health and medical communications agency, and Genesis BCW, a leading public relations and public affairs consultancy that delivers insight driven integrated communication services to global and Indian companies, have announced that they will partner to create GCI Health India. The partnership will offer existing and new clients in India continued access to the local team’s celebrated strategic integrated and creative heritage, combined with the deep global healthcare specialist infrastructure of GCI Health.
Local Talents & Experience Boost
The ongoing Senior Director of Genesis BCW,
Hemali Bhutani will take over the reins of GCI Health as she becomes the Managing Director of GCI Health India. BCW’s Director Naina Siwach will be the new Deputy Managing Director of GCI Health India.
Speaking about the new additions Rikki Jones, the Regional Managing Director of GCI Health Asia Pacific said, “the addition of our teams in India and Japan, via exceptional local specialist talent, significantly evolves our capacity to deliver regionally as well as locally across Asia-Pacific.”
“India is a critical healthcare market in the region, which we look forward to fully servicing via our footprint expansion and through the proven and exceptional leadership of Hemali and Naina”, she added.
Under the GCI Health India brand, Genesis BCW’s current Pharma, Health & Wellness practice team members across its six locations in India will continue to serve the clients they are currently engaged with, now offering access to a larger global pool of dedicated healthcare services.
The partnership coincides with GCI Health’s expansion into Japan, and complements an existing Singapore and Hong Kong presence, marking GCI Health’s increased commitment to the region.