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German Baby Skin Care brand ‘Sanosan’ all set to foray into Indian market

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Sanosan is a renowned trusted premium German brand that caters to the skincare needs of babies and that brand is all set to expand its footprint into the Indian market. Manufacturing supreme quality products, this brand comes from the 70 years old company – Mann & Schroder Cosmetics – Germany (M&S Cosmetics). M&S – Germany is a family-owned company in the 3rd generation with high ethics & values. The major USPs of the brand Sanosan lies in its natural ingredients such as Hydrolysed milk protein & Organic olive oil that suits the need for delicate baby skin. Formulated solely in Germany, all their products are targeted to meet the special skincare needs of infants & toddlers, which are clinically tested to ensure compliance with the highest standards of hygiene and safety for more than 37 years. The products can be imported and marketed in India by renowned Dermatology Company, Glowderma Lab Pvt. Ltd.

At the outset, Sanosan’s line of products will initially be sold in India on the Sanosan India website and through e-commerce websites – FirstCry & Amazon. It plans to activate the doctors’ network as a part of their initial launch with the availability of leading chemists & wellness chemists. Being a global premium brand, the pricing of Sanosan products is set on a price scale ranging between INR 260/- to 1290/-.

Sanosan baby skincare range intended for Indian consumers will comprise products range from cleansing, care, diaper change and sun protection to name a few. This baby skincare brand has IFS-HPC, BRC, ISO and Derma Test certification. Essentially, Sanosan as a brand holds love, care and trust at its core and these aspects are perceptibly induced in every product that is created by them.

Talking about the expansion into the Indian subcontinent, Rajesh Khatri, Managing Director Glowderma says“It is expected that the baby care market in India will reach up to 10,000 Crores in 2025. Around 45% of skin problems such as dry skin, rashes, dermatitis etc. are seen in babies and children between 0 to 5 years of age group. The increasing incidence of skin problems in babies is due to climate changes, improper hygiene and poor nutrition & increased use of nappies or diapers etc. Therefore, the launch of Sanosan Baby Skin Care Products is a step forward towards the strategic direction to increase the width and depth of our derma portfolio in India.”

Brand philosophy of Sanosan is austerely aligned with its parent company Mann & Schroder values and ethics. ‘M&S cosmetics’ was established in 1951, which is now present in more than 70 countries and manufactures more than 2000 different products in different categories. Sanosan baby care brand was launched by M&S in 1983, and soon the brand began going places owing to its distinctive product sweep.

Christine Steger, CEO of Mann & Schroder Cosmetics Germany, producer of Sanosan baby care brand said; “I became a mother in 2018, therefore I can really relate to how new mothers feel right now. When we created Sanosan, we had the vision of a caring mother – Naturally with Love. This was our mantra while developing only with the best ingredients to care and protect all newborn tiny miracles”.

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