Glance, LIVE on lock screen content platform is bringing immersive, interactive cricket commentary on smartphone lock screens, this T20 World Cup season. In order to launch ‘T20 Adda’ on Glance LIVE, the company has officially partnered with Digital 2 Sports for cricket’s grandest event this year.
Live commentary on T20 Adda will come from engaging voices of former cricket stars and sports journalists, RJs, stand-up comedians, and even popular celebrities like Aparshakti Khurana, Mandira Bedi, Cyrus Broacha, Cheteshwar Pujara, Vikram Sathaye, Rannvijay Singha, to name a few.
The pre-game and post-game streams for the T20 World Cup on Glance Lock Screen will include pre-match preview discussions, match-day discussions, player discussions, and more. Then there will be the commentary broadcast which will start at 3.30 pm IST for the day games and 7.30 pm IST for the evening games. Also, there will be pre-show streams at 2.45 pm IST for the doubleheaders and 6.45 pm for the single headers. Post-show streams will go live post 11 pm IST, for a 20-minute duration for all matches.
“The vision for Glance is to be the destination of choice for all things live, and in India, we believe live is synonymous with cricket. With T20 Adda for ICC Men’s T20 World Cup on Glance LIVE, our goal is to usher in the next generation of cricket culture for digital natives, giving millions of users a whole new live experience of the sport, right on the lock screen of their phones. T20 Adda provides a fun, interactive, and immersive way to bring to life the real-world vibe, atmosphere, passion, and connectedness of a sport that the nation collectively loves,” said Nitin Sundar, Director and General Manager, Sports & Current Affairs, Glance.
“At Digital 2 Sports, we always look for innovative ways to enhance the experience of sports content consumption, across all age groups. As the ICC’s exclusive audio rights holder for various major tournaments, including ICC Men’s T20 World Cup, we are excited to partner with Glance, which is looking to revolutionize content experiences for consumers, with easy access to latest updates on the tournament, live, right on the lock screen of mobile phones,” said Ajay Sethi, Co-Founder Digital 2 Sports.