Global D2C Ethnic Wear Brand Shobitam, acquires fashion brand ‘House of Blouse’


Global ethnic wear brand Shobitam, announced the acquisition of Indian fashion house brand designing custom and designer blouses – House of Blouse for an undisclosed sum.  With this, Shobitam would be able to expand its product offering and provide customers with the best-shared experience world over. Blouses are a key complement to sarees which Shobitam is all about, thus making House of Blouse the right strategic choice in their kitty.

Shobitam’s vision to democratize ethnicity globally resonates largely with the values and vision of House of Blouse. House of Blouse is well known for its unique designs and custom-made blouses for women has the best designers and talent in the business. They pride themselves in having strong customer reviews of their beautifully embroidered designs with strong product and service quality. In the future, Shobitam & House of Blouse together aim to expand their presence globally and add more products to their portfolio to create a world-class ethnic brand from India to the world.

Aparna Thyagarajan, Co-founder, Shobitam said, “I am stoked to welcome House of Blouse to our Shobitam family. Exquisite Sarees from all over India have been our forte and House of Blouse is a one stop destination for blouses with best in class quality and customer service. This supplements and complements our customer experience greatly and enables us to diversify our product category by adding more unique products. We look forward to a mutually beneficial future ahead of us by bringing our expertise and synergies together to reach as far and wide as possible.”

Roopa Reddy, Co-founder & Creative Head, House of Blouse said, “We are elated to be a part of a global D2C brand like Shobitam. We are confident that Shobitam’s expertise and knowledge about the Indian textile industry will help us grow and serve our customers better. We look forward to expanding our products outside of blouses and penetrate into different countries to which Shobitam has a solid customer base already. The future of Shobitam and House of Blouse looks promising and we are excited about what lies ahead.”

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