Godrej & Boyce launches ‘Back to the Future’ virtual tour

Godrej & Boyce launches Back to the Future virtual tour

Continuing the celebrations for the 125th year of the Godrej Group, Godrej & Boyce, the flagship company of the Godrej Group, recently launched a virtual tour of Godrej Archives’ exhibition titled Back to the Future. On the occasion of International Archives Week, the company has launched the virtual tour with an aim to provide better access to this physical exhibition on their Vikhroli campus showcasing the Group’s archival material to its over 1 billion consumers, and researchers, scholars and history buffs.

The thoughtfully curated virtual tour will systematically take the visitors through the story of the Godrej Group, right from its inception to history in the making. Designed and developed by Godrej & Boyce and executed in collaboration with technology partner AutoVRse, the company’s business archives have deployed new-age technologies like AI, IoT, AR and VR to provide an interactive, unique and realistic experience of the Godrej heritage.

The ‘Back to the Future’ virtual tour of the Godrej Archives showcases stories of courage and innovation, enterprise and humanity that shine a light on the illustrious corporate past of the Godrej Group and its service to the nation. One can listen to select oral histories that have been documented by Godrej Archives, including those of employees, factory workers, security & cafeteria people, Udayachal school staff, Godrej dealers & agents around the country, Branch officials, and others. Key milestones and moments of eureka have also been beautifully put together. Some of the highlights of the tour are the AR versions of iconic innovations like the first indigenous typewriter, India’s first ballot box, and the patented Godrej lock.

On the launch of the ‘Back to the Future’ virtual tour, Vrunda Pathare, Chief Archivist at Godrej Archives said, “With Godrej celebrating its 125th anniversary, it was essential to communicate the company’s history, vision, values and its contribution to the nation building in a manner that audiences could relate with. It is essential to understand the past in order to imagine the future. We believe, the Virtual Tour is an exceptionally effective way for active learning about Godrej & Boyce that creates a strong identity, essential for success for generations to come. The Virtual Tour democratizes history and makes it accessible to everyone, especially those who find it logistically tough to visit the permanent exhibit. The use of technology has certainly brought our heritage to life and enabled the public to seamlessly engage with it and feel endeared to the brand.”

Experience the Godrej Archives virtual tour here.

The Godrej Archives collects, preserves, and manages records covering 125 years of the company’s history. The idea was mooted in 1997, the group’s centenary year, by Mr. Sohrab Godrej, former Chairman of the Godrej group, who had over the years, taken up the task of collecting relevant documents and photographs. Since then, Archives has been recording the history of Godrej – its products, manufacturing facilities, and people – and making it available for research.

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