GoKwik an e-commerce enablement company has announced GoKwik Shopping Festival (GSF) from 3rd-5th December. GoKwik Shopping Festival is India’s first-ever shopping festival exclusively designed for D2C brands. With GSF, GoKwik aims to further drive the growing D2C movement in India. The festival will bring together leading D2C brands such as The Man Company, Man Matters, Beardo, Plix Life, Limeroad, Be Bodywise, Noise, Neeman’s, Fabric Pandit, Faces Canada, Zapvi, Otipy, Casekaro, Oziva, Sanfe, Melangebox, BoAt, The Souled Store, Arata, Freecultr, Chemist At play, Welly, Supertails, Damensch, Evolve snacks, Assembly, Almo, Setu, Zymrat and many more under one roof.
With GSF, brands will get access to a pool of new customers and will be able to communicate their offerings to them directly. Customers will also be able to enjoy heavy discounts of up to 60% exclusive on CoD and UPI orders on their favourite products across beauty, fashion, grooming, health and wellness, electronics, essentials, footwear and more. Apart from discounts, the festival will also see some new product launches by leading brands. The three-day festival aims to cement the customer relationship with D2C brands and help to increase their Gross Merchandise Value (GMV) by 4x while aiming to increase conversion by 2x.
India is seeing a D2C revolution as many customers across Tier 1, Tier 2 and Tier 3 and even Tier 4 cities and towns are now preferring to shop directly from the brand’s website. Given this GoKwik has also launched the #CelebrateD2C campaign and roped in actors Esha Deol, Zareen Khan, Rithvik Dhanjani, Krystle D’Souza, Simran Dhanwani and Kiku Sharda to promote & draw attention to these new-age brands. This campaign celebrates the magnanimity of D2C brands and their lightning-fast growth. It also aims to bring D2C brands together in an attempt to create a unified D2C ecosystem.
Commenting on this festival, Chirag Taneja, Founder & CEO, GoKwik, said, “We have always been about celebrating D2C. As the D2C ecosystem is thriving more than ever, we couldn’t wait to celebrate the massive growth and evolution this sector has seen. Every brand is giving its unique contribution to the overall economy of India and supporting these brands is of prime importance to us. With GoKwik Shopping Festival, we are attempting to further broaden their horizon and offer them a platform to meet their customers in an unrestrained, unique and first of its kind way. We are positive this will be beneficial for both brands and customers and will further strengthen the standing of the D2C eCommerce space.”
Marmik Mankodi, Director – Marketing at Mosaic Wellness said, “It brings us immense pleasure to be partnering with a D2C industry enabler like GoKwik in their flagship shopping festival. We expect to grow our new customers by ~2x during this shopping festival. While attracting new customers to the platform is essential, the fest also sheds light on how different brands have evolved & created beautiful D2C business.”
Taran Chhabra, Founder, Neeman’s, said, “We are excited to be part of the GoKwik Shopping Festival. The festival looks promising, and with it, we hope to reach a significantly newer customer base. Also, people will get a chance to explore Neeman’s different range of footwear that is designed to make them and the planet look good.”
Hitesh Sharma, Head DTC, Faces Canada said, “We are excited that the D2C category ecosystem is finally becoming strong. This event is testimony to this. We look at this event as an opportunity to reach the large community of online shoppers”.
GoKwik believes in a ‘Merchant-First’ philosophy. With its initial products, GoKwik has been solving two very crucial problems, Return to Origin (RTO) and Conversion Rates, for eCommerce players including traditionally offline businesses, new age D2C brands, and large marketplaces. GoKwik uses its proprietary AI/ML models to help reduce Return to Origin (RTO orders) & increase Cash on Delivery (CoD) conversion rates and its checkout and UPI solutions help improve checkout conversion rates ensuring higher GMV realization, increased profitability, reduced Customer Acquisition Cost (CAC), and increased delivery rates. Clients like The Man Company, Man Matters, Bodywise, Vmart, and V2Retail are already seeing a reduction in RTO after deploying GoKwik’s proprietary AI/ML solutions.
GoKwik has recently raised INR 112 crores ($15 Million) in a Series A round led by Sequoia Capital India.