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Growing love of sneakers lead adidas to celebrate ‘Sneakers Day’

Shreoshree Chakrabarty October 22, 2020

Adidas continues to invest in India by bringing stories from all over the world and collecting various meaningful experiences of the consumers. As an addition to this, adidas extends an opportunity for its customers to celebrate sneaker culture with the specially curated ‘Sneakers day’ initiative.  This is a four- day festival to celebrates the best Performance and Original Sneakers of adidas. From October 22nd-25th 2020, adidas is offering impressive deals and is hosting consumer engagement activities to make it accessible to a wider audience.

Sneakers are not mere products but has begun a trend and culture over the past few years. It has become a lifestyle that makes itself evident via music, art, culture etc. In India, this culture is growing rapidly with sync to the global trends. The credit goes to the real time knowledge and the rise in awareness of the latest and most exciting launches.

Manish Sapra, Senior Marketing Director at adidas said, “Sneakers are a strong growth category for us and adidas India has witnessed a 300% increase in sneaker sales over the last 3 years, especially in the premium and hype categories. Consumers in India are embracing and experimenting with sneakers as an integral part of their lifestyle, going beyond casual wear, to formal and occasion wear. As a brand, we have some of the most iconic sneakers in our portfolio including Stan SmithSuperstarNMDUltraboost and the Yeezys among many more across price segments, catering to the needs of a vast and diverse audience. We are excited to announce the adidas ‘Sneakers Day’ festival and celebrate the growing culture with our fans and the wider community.”

While brands make sure that Indians get the latest and best global launches on the same day as the consumers from other parts of the world; social media plays a vital role in reducing the gaps of information. Local communities as well have helped in propagating this culture at grassroots. With the celebrities wearing sneakers and flaunting their kicks, it has become a mainstream fashion now.

With this initiative, adidas aims to join different consumers and drive impetus to an expanding and already strong sneaker community. This can be gained by the limited- edition memorabilia and gripping offers along with a year-long supply of sneakers. To avail a year- long supply of adidas footwear and merchandise, all you have to do is shops for INR 25K & more from the adidas online store or selected retail stores.


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