Harvest Gold, one of the leading bread brands in India under the umbrella of Grupo Bimbo, the world’s largest baked food company today, donated bread slices to the less fortunate through the Robin Hood Army as a part of ‘Harvest Gold Global Race 2023’ initiative. The brand onboarded Saina Nehwal, Indian Badminton Player, as the Race Ambassador with the aim of motivating and encouraging masses to join the race.
The ‘Harvest Gold Global Race 2023’ serves as a platform to inspire individuals to combat hunger and participate in running to create a positive change in the country. This year, more than 3,000 individuals took part in the race, leading to over 60,000 slices of bread donation by Harvest Gold through the Robin Hood Army, a leading NGO which strives to ensure nutrition for the less fortunate individuals. Harvest Gold Global Race took place on September 24, 2023, with four different categories, 3K(walkathon), 3K(run), 5K(run) and 10K(run), which allowed people from all age groups to participate. From family, friends, children and runners, individuals who have transitioned to a healthy lifestyle and contributed to a noble cause while partaking in the race.
Mr. Raj Kanwar Singh, Managing Director of Grupo Bimbo, India, said, – “Guided by a vision of nourishing a better world, Harvest Gold remains steadfast in its commitment to nurturing healthier lifestyle choices. The Harvest Gold Global Race 2023 serves as a purpose driven initiative, in which participants engage not only for their individual well-being but also to make meaningful contributions in support of the underprivileged. We extend our heartfelt appreciation to all those who dedicated their time to participate in the World’s Largest Race for a Cause.”
Saina Nehwal, Indian Badminton Player, commenting on the race said, “The ongoing challenge of limited food access is a critical issue globally, and it is a privilege for me to collaborate with Harvest Gold Global Race to bring change. In various ways, the initiative parallels the world of sports, requiring unwavering consistency and maximal effort to achieve success. I would like to express my personal gratitude to all those who took the initiative to move forward and support the underprivileged while choosing a healthy lifestyle.”
The Global Race 2023 is in its 8th edition has pledged to donate 20 slices of bread for every registration received for the global race across 34 countries. These donations serve as a source of sustenance for the less fortunate segments of our society, reinforcing our dedication to making a positive impact on a global scale.