Health OK announces Parambrata & Abir brand ambassadors for Bengal
‘Health OK’, a multivitamin tablet has been a part of the drug category of the 4th largest pharmaceutical company in India, Mankind Pharma since 2013 and as the company has expands its OTC range of products, ‘Health OK’ has now been incorporated in the OTC category. In the Indian market, the company has a wide range of OTC products that are quite popular.
With its unique formulations of Natural Ginseng and Taurine for maintaining energy, ‘Health OK’, multivitamin and mineral tablets, that help cope up with modern lifestyles problems 20 multivitamin and minerals for improving overall health and Vitamin C, D and Zinc, for building Immunity.
The brand has announced its association with Bengali leading superstars – Parambrata and Abir to intensify and aware people of the product. These superstars are together for the very first time. The brand, through this collaboration, aims that the duo will help them to connect well in West Bengal, and raise the credibility of the product. Specifically made for the West Bengal market, both Parambrata and Abir will be represented in the advertising campaigns to drive the brand philosophy.
Having an enormous mass appeal and acceptance among the audience, the Bengali superstars will intensify Health OK reach and the brand recall will certainly increase by leaps and bounds.
Speaking on the collaboration, brand ambassador Parambrata Chatterjee says, “I am delighted to be a part of Mankind Pharma, which is one of the leading pharmaceutical company in India. It will be my gratification to be a part of the brand in creating a connection with the target audience”. Whereas Abir Chatterjee adds, “It is a pleasure to be a part of the brand’s endeavour and support the brand’s vision. I am excited to reach the masses to create awareness about the product”
Commenting on the association, Joy Chatterjee, General Manager, Sales & Marketing, Mankind Pharma shares, “We are happy to have Parambrata and Abir on board as the brand ambassador for West Bengal Market, as they both are famous personalities in this region, and satisfy the need of the masses. We are optimistic that we will be able to connect with every segment of the population, which will help us to create brand awareness for our product and strengthen our positioning amongst the consumers in the regional market. Our plan to expand our OTC category has been strategically thought out as we constantly strive to provide solutions to our target consumers to better their lifestyle issues.”