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Helo partners with Waste Warriors to mark World Environment Day with digital #NamasteNature campaign

MediaInfoline June 4, 2020

Helo, India’s leading regional social media platform, has launched first-of-its-kind digital environmental awareness initiative to mark the World Environment Day. As part of its community empowerment initiative, Helo Care, the platform has launched two days long  #NamasteNature campaign in partnership with Waste Warriors, a solid waste management NGO.

Between 04 – 05 June 2020, as part of the  #NamasteNature campaign, users will participate in Environment day in-app quiz, the #SafaiSuperheroes  will go live from Waste Warrior Helo account on 05 June 2020 11:00 AM onwards. During this session, the #Safaiheros will share insights around solid waste management, invite them to post and share updates, photographs, videos and other content to spread awareness amongst friends and communities, while staying safe at home.

Additionally, the Waste Warriors will live stream the launch of Swachhta Kendra (SK), its first Material Recovery Facility in Dehradun. The Swacchata Kendra is built specifically for plastic waste management, and will expand its efforts to uplift waste pickers in Dehradun through better livelihoods, formal employment, training and empowerment.

As a responsible platform, Helo is always striving to play a significant and meaningful role in conversations around supporting the needs of the larger community/society. The #NamasteNature campaign is aligned with the UN theme for World Environment Day 2020 –‘Time for Nature’.


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