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H&M India wants to make this festive season Brighter Than Ever

MediaInfoline November 2, 2020
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This festive Autumn-Winter, international fashion retailer H&M, known for offering fashion and quality at the best price in a sustainable way – is embracing the deeper meaning of festive celebrations with its new campaign Brighter Than Ever, unveiling an India exclusive collection for the festive season.

H&M India dedicates this year’s festive campaign to reflection, retrospection and re-evaluation of life choices. The campaign focuses on the celebration of self-discovery, self-love and homes and families celebrating simple joys of life.

The campaign film features actors Tamannah Bhatia, Sobhita Dhulipala, Radhika Madan, Vikrant Massey, Arjun Mathur and Karan Tacker in the essence of how people continue to come together, even with distance keeping them apart. The narration gives relatable insights into the traditional festive season being reinterpreted through intimate gatherings and virtual get-togethers. The mood is effortlessly stylish and fun, and H&M’s diverse apparel range is brought to life with each character’s distinctive persona.

The overall colour palette of the whole collection is warm and ambient, allowing details to stand out in an understated, yet chic way. The collection has 123 unique articles with price points starting at ₹299 for kids, ₹799 for Womenswear and ₹999 for Menswear. It features a range of blazers, shirts, dresses, tops, skirts, pants and accessories made from jacquard and sequins fabrics with applique work and paisley prints help the garments to seamlessly blend into everyday life as well as celebrations, making the ones wearing them shine Brighter Than Ever.

“Embracing life’s uncertainty and being thankful for the little things is helping all of us create moment-to-moment magic in our lives. This shift in attitude is also witnessed in evolving consumer preferences and we have always been driven by a desire to create the best offering for our customers – and to do so in a sustainable way. This festive season, we have also associated with our long-standing NGO partner SOS Children’s Villages of India to make the lives of 600 children Brighter Than Ever.” says, Mr Amit Kothari, Head Marketing & Communications – H&M India.

The collection will be available in-stores and online at www.hm.com and Myntra from 29th October in India.

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