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Hotstuff creates Tattva, An Edutech and Business Consulting company

Madhushree Chakrabarty April 19, 2021

Hotstuff Media Group has created the country’s first-ever multi-format content platform entirely dedicated to investor education for BFSI brands named Tattva – an Edutech and Business Consulting company. The company aims to transform individuals into institutions by connecting experts, professionals, and business leaders through a world of content, engagements, and knowledge.

“To date, my associations in the business world allowed me the privilege to work closely with Corporate Teams, Channel Partners, Distributors, and Advisor Fraternities. While we continued to raise the bar on the creative front, I came to empathize with pain areas such as demand for true professional learning, strategic channel management, and effective implementation of strategic initiatives on the field. It was to address these pain areas and find a solution to rectify them, that Tattva was brought into existence,” said Founder and CEO, Arun Fernandes.

Tattva, the brainchild of Fernandes, was inspired by the thought that the only way to solve any problem is with the right people. “Be it business enablers or distribution channels, everyone is a key to stability and continuity of a business. The key lies in engaging, managing, and developing them to aid outcomes,” explained the CEO. “Under this new venture, the pain areas will be addressed by upskilling and inspiring the human resource that drives the industry”, he added.

The increasing awareness of digitalisation has led the BFSI sector to grow on digital platforms. Several studies have stated that 520 mn Indians consume content on their smartphone. “Now that there is quite good awareness on digitalisation, awareness on other things is also necessary. Financial awareness is the need of the hour and we, at Tattva, seek to give it a more likable appeal with content that is fresh, relatable infotainment, and most importantly universal, through digital platforms,” shared Director, Research and Content, Terence D’Souza.

So far, Tattva has created close to nine original shows with 42 episodes lined up to go live between April and June. There are a few programs started by the company including the original shows Pro Edge, Wealth Veda, Tattva Talks, and Mindspace.


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