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IKEA Navigation Tower and Wordmark unveiled at Mumbai store site

Madhushree Chakrabarty November 18, 2020
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IKEA uncovered its iconic navigation tower and wordmark at the IKEA store site in Navi Mumbai, Turbhe, Maharashtra. The navigation tower and the blue and yellow IKEA wordmark represents the visual concept of the world famous home furnishing store. It helps customers find the store from a distance. IKEA has been present online in Hyderabad, Mumbai and Pune since 2019. And, opening of the store in Navi Mumbai is a very big step and will help in its existing services like click and collect, ecommerce and remote planning.

The Mumbai store is spread across 5 lakh+ square feet site that will showcase more than 7000 affordable, beautiful, well designed, affordable, sustainable and good quality home furnishing products along with the inspirations and ideas for the home. The site is located on the Thane-Belapur Road, approximately 600 mts from the Turbhe Station. IKEA has been present online in Hyderabad, Mumbai and Pune since 2019.

Peter Betzel, CEO & Chief Sustainability Officer, IKEA India said, Mumbai is one of our most important markets In India. With the opening of our IKEA store, we will be able to meet many more people in Mumbai and be a part of creating a better everyday life at home. We want to inspire our customers to live sustainably with affordable products and solutions. The IKEA store will provide ideas and inspirations along with good quality, affordable, well-designed and sustainable home furnishing products.” 

Per Hornell, Market and Expansion Manager, IKEA India added, “We at IKEA are very excited as we come closer to the opening of our Navi Mumbai store. Currently the whole team is working towards creating an excellent customer experience with all the safe shopping measures in place when we open. Safety and security will remain our highest priority during these unusual times. We are looking forward to extending the ways of meeting the many people of Mumbai, from only online to going multichannel.”

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