IN10 Media Network launched a GEC named Ishara
IN10 Media Network launches their Hindi General Entertainment Channel – ISHARA, which will be available from 1 March 2021 across all networks. The channel will be coming with the tagline ‘Zindagi Ka Nazara’ and will showcase programs with India’s diverse traditions and rich values that offer different perspectives of the celebration of life through entrancing stories.
The Urdu word Ishara means expressions or cues which are a powerful part of communication and the channel intends to showcase a tribute to these isharas that play such a significant role in our journey of life. The offerings of this channel will represent these expressions through their stories and characters.
Aditya Pittie, Managing Director, IN10 Media Network, shared his views on this new initiative, “As part of our mission to provide superior content across genres and platforms, we are extremely pleased with the addition of Ishara to our bouquet of network assets. The GEC genre is the largest genre in the broadcast ecosystem, and we look forward to gaining market share in this space. Ishara’s content aims to symbolize the inherent ability of Indians to celebrate life through all its ups and downs.”
Ishara will have the renowned production houses working with it in their launch slate. Peninsula Pictures, Keylight Productions, Hats Off Productions, and Juggernaut Productions are to name a few of them. The channel’s content will be for the Hindi speaking market and will be available across all main cable and DTH networks.
The five major original shows that will debut at the channel launch are Janani (fiction), Agni-Vayu (fiction), Paapnaashini Ganga (mythological drama), Humkadam (fiction), and Faraar Kab Tak (crime-thriller). The shows are created with innovative content creators and will feature some of the very famous actors in the TV industry such as Supriya Pilgaonkar, Atul Kulkarni, Gurdeep Kohli, Bhumika Gurang, Shivani Tomar, Aakriti Sharma, Gautam Vig, etc.