India chooses CNBC-TV18 on Budget Day yet again
CNBC-TV18 demolishes all its competition yet again in the business genre with a market share of 79%, almost four times all the competition put together. (Source: BARC | TG: Males 22+ AB | Market: 1 mn+ | Period: 11:00 to 13:00 hours).
Not only was it the leader in the English Business News genre, CNBC-TV18 also emerged on top amongst the English General News channels this Budget, cementing its reputation as India’s Budget headquarters yet again. As per BARC India, during the Finance Minister Arun Jaitley’s speech, the channel garnered viewership which was higher than all the English Business and English General News channels put together (Source: BARC | TG: Males 22+ AB | Market: All India | Period: 1st Feb’18, 11:00 to 13:00 hours), During the Budget day CNBC-TV18 had higher viewership than all English General News channels put together (Source: BARC | TG: Males 22+ AB | Market: All India | Period: 1st Feb’18, 24 hours) and during the Budget week, greater than Republic TV and Times Now combined. (Source: BARC | TG: Males 22+ AB | Market: All India | Period: Week 05’18)
CNBC-AWAAZ, India’s No.1 Hindi Business News channel, has garnered a record-breaking viewership share of 90% during the Budget Speech this year amongst Hindi Business News channels (Source: BARC TG: 22+ AB Males Market: HSM Period: 1st Feb, 2018 (11:00-13:00), making it a consistent leader on every front. The channel showcases the most detailed coverage of the Union Budget with the biggest experts and analysts and has always been the channel of choice of the viewers due to its exhaustive programming line-up and a strong network of reporters and anchors.
Speaking on the success of CNBC-TV18 and CNBC-AWAAZ’s Budget coverage for yet another straight year, Avinash Kaul, President Network18 said, “It is a matter of great pride that both our English & Hindi business news channels have cemented their undisputed leadership in their respective language categories. CNBC-TV18 continues to maintain its dominance and reaffirms the fact that the channel is India’s budget headquarters, yet again. CNBC-AWAAZ, on the other hand, provides news that matters the most to the masses, in the language of the masses. The figures stand testament to the outstanding performance recorded by both channels of being number one in their respective Business news categories, while CNBC-TV18 has topped the ratings in the General news category as well. The news channels stand out for their unmatched reporting quality and standards, compelling content and stellar marketing activities.”