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Indian ace cricketer Ravindra Jadeja joins ASICS

Madhushree Chakrabarty April 27, 2021
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The leading all-rounder of the Indian cricket team and Chennai Super Kings, Ravindra Jadeja joins the ASICS family. The sportsperson truly resonates with the brand’s motive of pace, passion, and performance.

The partnership between Jadeja and ASICS’s brand philosophy of A Sound Mind in a Sound Body, will be lending a healthier lifestyle in order to connect with the technologically and momentum-driven consumers.

Commenting on the association Rajat Khurana, Managing Director, ASICS India, and South Asia said “We are elated to announce our association with the stellar Ravindra Jadeja from the Indian cricket fraternity with ASICS India. We deeply admire and respect the consistency and commitment with which he has played on the field, demonstrating the core spirit and essence of any tough sport – determination, and versatility. Ravindra’s limitless energy & inspiring potential weave seamlessly with our brand ethos to encourage people to experience the transformative power of sport, not just on the body but on the mind. Through this wonderful partnership, we endeavor to both support and encourage people to experience the transformative power sports has to change one’s life in a positive and immensely meaningful way”

Delighted about his association with ASICS, Ravindra Jadeja said “I am absolutely thrilled to be associated with the world’s leading performance brand. ASICS has an incredible track record for helping athletes across sports and enabling them to reach the peak of their sport. I deeply cohere with their vision and philosophy and hope that together we are able to drive a more relevant and meaningful change in the minds and lives of young athletes. Our aim is to improve the participation of Indian youth in sports and I am confident of catalyzing a positive change in this direction with ASICS. I am excited to begin this journey with the brand and working towards unlocking the unique power of sport to uplift our minds and bodies.”

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