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Bumble adds another fun feather to its hat by launching Interest Badge

Madhushree Chakrabarty April 15, 2021

The women-first dating app, Bumble has come up with a funa and easy way to share their personalities through a robust suite of new Interest Badges. Ranging from sports, creative hobbies, preferred choice of activities while choosing to stay in or going out, favourite movies, television shows, music to books, Bumble user can choose up to 5 badges from over 150 interests. The badges will also help Bumble’s community to showcase their values, traits and allyship for social causes.


Research indicates that the Bumble community, especially women, are ready to make more empowered dating choices centered on their needs after taking the past year to reflect on what they are looking for in a partner. This renewed clarity is an unexpected silver lining for those that are looking for love during this time. This feature will give the Bumble community the opportunity to be more intentional about their dating choices and make meaningful connections with a shared understanding of life values right from the beginning.


As a platform that’s rooted in kindness, equality, and inclusivity, we encourage our community to be their most authentic self when making connections on Bumble. People can now add new Badges to their profiles that show off their personality and allow potential matches to get to know them better. From Sufi music, Bollywood to Biryani– the Bumble community in India can also choose localised Interest Badges. As single Indians navigate this new world of dating, we hope that the expanded selection of Badges helps people start more meaningful conversations and forge deeper connections”, commented Priti Joshi, VP of Global Strategy & Operations at Bumble.

Bumble continues its fun offerings to the single with the launch of this InterstBadges.To opt-in to adding Interest Badges to your Bumble Date profile, go to ‘Edit profile’, click on ‘Tap to edit profile’ under your photograph, find the new ‘My interests’ section and select from more than 150 interests to add to your profile.


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