It’s A Girl Thing India announces four regional editions
The live entertainment and IP vertical of Zee Entertainment Enterprises Limited – Zee Live and Branded has introduced a global festival that enables women to express themselves by breaking stereotypes, It’s A Girl Thing (IAGT). The festival comes in a distinctive format in the country and targets to empower, encourage, and inspire young girls to pursue their dreams.
This Women’s Day Week, IAGT- India, co-powered by Stayfree is introducing regional editions in building up a virtual finale summit of three days, from March 6, 2021, to March 8, 2021. The platform is aimed at bringing together the regional, national, and international influencers, creators, and artists in live interactions, virtual meet and greets, and panel discussions discussing several subjects including adulting, education, self-love, body positivity, fitness, health, and nutrition. The edition will introduce four regional chapters in Bengali, Punjabi, Marathi, and Kannada which will address region-specific issues and address the audience in their native language encouraging young women to speak their heart out. IAGT India will culminate on 8th March 2021 with a pan-India national finale featuring an illustrative line-up of leading Indian and International personalities such as Ritabhari Chakraborty, Aerial Powers, RJ Malishka, Ahsaas Channa, Kusha Kapila, Ankita Bansal, Nehha Pendse, Himanshi Parashar, Kareema Barry, Sukki (aka Sukki Menon), Namratha Gowda, and many others.
Swaroop Banerjee, Chief Operating Officer, and Business Head, Zee Live, further adds, “Last year when we got IAGT to India, the plan was to keep growing with this lovely property and create an inclusive, empowering space for young women. This women’s day, we are back with IAGT. In fact, we are going regional. India, being as linguistically diverse as she is, we want to ensure that language is no barrier to empowerment. Using the strength of ZEE’s regional channels, we are bringing together incredible women across 4 languages to this stage to speak to young girls in Marathi, Punjabi, Kannada, and Bengali. This all will end with a finale featuring women from India and overseas.”
Jasper Donat, Co-Founder, and CEO of Branded states, “It’s a Girl Thing is a growing international community focusing on female empowerment, entertainment, and inspiration and we are delighted to be expanding in India once again. After introducing IAGT to Singapore and Manila, we brought IAGT to India in 2020 and received a tremendous response. With the new edition of ‘The Regional Editions’, we are confident that IAGT 2021 will be bigger and better, reaching the minds.”