JK Cement Ltd. unveils a new and vibrant corporate brand identity

JK Cement Ltd. announces winners of Architect of the Year Awards

JK Cement’s market capitalization increased 3 times to reach USD 3 billion in the last fiscal year. The company is celebrating its success and paying tribute to the tremendous contribution of former Managing Director, Late Shri Yadupati Singhania, JK Cement Ltd. through new brand identity. It has launched a contemporary and forward-looking corporate brand identity that is in sync with the changing times while strongly reflecting the company’s core values and a rich legacy of trust.

The brand new avatar of JKCement was unveiled at a very special virtual event by Dr. Raghavpat Singhania – Managing Director, JK Cement Ltd, Mr. Madhavkrishna Singhania –  Dy. MD and CEO, JK Cement Ltd. and Mr. A.K. Saraogi – Dy. MD and CFO, JK Cement Ltd.

“Our new corporate identity is inspired by Shri Yadupati Singhaniaji’s vision, values and legacy. It is his vision that has propelled JK Cement towards continuous growth and has made us an integral part of India’s growth story. Furthermore, at JK Cement we have been on a journey of transformation that reflects in our focus on developing people, building strong brands, creating value for all stakeholders, diversification and digitization. We wanted to introduce a new logo that commemorates Yadupatiji’s memory and also represents our Organization’s vision for the future.” said Dr. Raghavpat Singhania, Managing Director, JK Cement Ltd.

Commenting on the expansion plans, Mr. Madhavkrishna Singhania, Dy. MD and CEO, JK Cement Ltd. said, “In line with our growth aspirations we have announced the setting up of a green-field integrated Grey Cement plant with a split grinding unit, having a capacity of 4 MnTPA in Panna, Madhya Pradesh with a total investment of Rs 2,970 Cr. This expansion will help us to meet our commitment to serve our customers in the best way possible and improve our footprint in the country. We have also successfully commissioned a new grey cement grinding unit of 0.7 MnTPA at Balasinor, strengthening our foundations in Gujarat. Also, we have retained and strengthened our position of being one of the Global leaders in White Cement and the largest producer of Wall Putty worldwide.”

“Late Yadupati Singhania Ji firmly believed in building a responsible and sustainable business. At JK Cement, we have always worked towards reducing our carbon footprint and have also made a shift to green technology with focus on alternate fuels and raw materials and setting up of more solar, wind and waste heat recovery sources of energy generation. In this regard, we have also set up Waste Heat Recovery power generators at our manufacturing units.” added Dr. Raghavpat Singhania, emphasizing the company’s ESG initiatives.

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