Between April 12 to May 5, India’s fastest-growing and most engaging short video app, Josh, has launched Josh ‘CreatorThon’ – a content creation marathon crafted exclusively for Josh’s creators across beautiful locales. Josh ‘CreatorThon’ kicks off in Pondicherry on 12th April and will travel to four exotic locations across India and overseas with unique creators to give them a flavour of the dynamism and energy of the short video ecosystem.
‘CreatorThon’ is a one-of-a-kind opportunity envisioned as a 24-day jazzed up event. The creators have been handpicked amongst a million and given an exclusive platform that would help them create unique, engaging content across all these beautiful locations. ‘CreatorThon’ would move to the island nation – Maldives (from April 17 to April 20) after Pondicherry and then it will move to Jaisalmer (from April 22 to April 25) before hitting the home stretch in Goa (from May 1 to May 5).
As creators would be engaging in some never seen before, joshiley performances over the next few weeks, with this campaign Josh aims to raise the bar for content creation in India. As the creators would indulge in a variety of innovative and exciting activities, the on-ground activations would witness them all pumped up. These activities include- ‘Style in the City’, ‘Scary Boo’, ‘Reality Bites’ among others, and this will take the excitement and oomph factor through the roof. A team of professional stylists, make-up artists and photographers will be accompanying these content creators to cater to their fashion and styling needs.
Hailing the Josh creator community, Seher Bedi, Head of Josh Studios said, “Josh ‘CreatorThon’ is an opportunity for creators to travel with Josh as part of the Josh family. Our community gives creators tools to make their content as exciting as they want with all the resources, we offer them. Traveling to these destinations with the Josh team gives creators an opportunity not only to express their creativity but bond with the Josh community and feel pampered. Many exciting activities will give them fuel to explore content in new ways. We are excited to give new and thrilling experiences to our creators and CreatorThon will do just that!”
Launched in September 2020 by VerSe Innovation, Josh is a made-in-India, short-video app. It represents a confluence of the 10 biggest music labels, formidable user demographics, 15+ million UGC creators, the hottest entertainment formats, best in class content creation tools and India’s top 200+ best creators. On the Play Store, Josh has been consistently rated as the leading Indian short-video app in India. Currently, Josh is the fastest growing and most engaged short-video app in India with over 88 million MAUs (Monthly Active Users), 42 million DAUs (Daily Active Users) and 1.75+ billion video play per day. Josh Studios was unveiled in March 2021 to scale the short-video platform’s capabilities to create a cutting-edge content and talent hub.