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Kamdhenu Paints signs up Preity G Zinta as its brand ambassador

Madhushree Chakrabarty April 16, 2021
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Preity G Zinta has been signed up by the TMT bars and decorative paint brand Kamdhenu Limited, as the brand ambassador for KAMDHENU PAINTS, the company’s decorative paint business. This partnership aims to reach the brand pan-India and make it a preferred consumer choice.

The brand ambassador represents a modern Indian woman performing each and every role seamlessly, which blends with the brand ethos. The partnership also aspires to create a brand appeal across demographics.

With a range of products like Kamo Hi Sheen, Weather Supreme, Kamodual Luxury, Kamodual Gold, Kamorich, Velvety, Weather Classic, Weather Classic Max, Kamoshield, and Kamosilky, and backed by a young and professional dynamic team, the brand has made rapid growth in a short span of time. Kamdhenu paints is also known for its sustainability model which ensures the beauty of nature to remain intact, by making all its products eco-friendly.

Commenting on the development, Mr. Satish Kumar Agarwal, Chairman & Managing Director,
Kamdhenu Limited said: “We are excited on signing Preity G Zinta as Brand Ambassador for our
decorative paints business. A successful actress and entrepreneur, she exemplifies our dream of
creating a world with limitless possibilities for everyone. Her personality completely resonates with
our brand ethos of delivering the best. We believe this association will further deepen the brand’s
connect, increase brand recall, give users a greater sense of purpose and drive greater consumption
across the country. A young and growing brand in paints, we have been successful in creating a better revenue profile over the years through aggressive but necessary investments to build a sustainable business. Like all
other Kamdhenu products, 'Quality' and 'Innovation' have enabled Kamdhenu Paints to excel with flying colours within a short span of time. We expect the rise in disposable income of the average
middle class, urbanization, growing rural market, shortening of repainting cycle, upgradation,
increase in sale of premium-end products and launch of many innovative products to be the major
drivers of growth in the years to come.”

On her association with Kamdhenu, Preity G Zinta, said, “I am truly excited for my association with
Kamdhenu Paints. I am happy to be a part of Kamdhenu family. Kamdhenu Paints is a reputed brand
built on the touchstone of quality, integrity and commitment to its customers. There was a lot of
common ground given the strong culture of innovation and the constant need to adapt to changing
preferences. I look forward to our journey together.”

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