Kartik Aryan becomes the brand ambassador for Doritos in India
PepsiCo’s Nacho Chip brand, Doritos has appointed Kartik Aryan as its first-ever brand ambassador in India. The vibrant and bold partnership between the two will help in increasing the bold messaging of the brand and amplify its reach in India.
While Doritos is known as a fuel for disruption and the companion for movie watching, game playing, and show-binging moments. Kartik is known for always being cool, frank, and suave. The actor is a perfect representative of the brand and will help to expand the brand in a relatable, enjoyable, and authentic way.
Sharing his excitement, Kartik Aaryan, said, “Doritos has been my favorite snack especially when I’m relaxing, watching a movie, or playing games with my friends. I am so excited to partner with the brand that represents a crunchy style and bold attitude. Look forward to collaborating with one of the world’s favorite nacho chip brand and entertain audiences in an original, unconventional, and engaging way.”
Speaking on the partnership, Dola Halder, Brand Head – Doritos, PepsiCo India, said, “The Doritos brand is all about boldness. Kartik Aaryan’s daring and charged personality helps him step out of his comfort zone and this fits perfectly with the brand. He brings a strong connection and influence over the Doritos consumer as he embodies the spirit of the young and fearless. With him on board, we are confident of strengthening the engagement with our consumers and building greater visibility for Doritos across India. We’re very excited about our dynamic collaboration with Kartik and believe it will elevate the brand proposition in an original and crunchy style”.
Recently, the actor was seen posting a picture of himself holding a placard with jumbled letters “T O R O I D S”. His fans were seen speculating about his next movie or a new venture.