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KIKO TV’s 30% Month-to-month Increase Shows Live Shopping Is the Future

MediaInfoline November 13, 2020

The pandemic has made e-commerce apps boom , so much so that many companies have new e-commerce ventures. 

KIKO TV, India’s first AI-based short video E-Commerce & Entertainment platform is one such venture which is enjoying unprecedented success since it launched a few months ago. 

Driven by the pandemic and lockdown restrictions the app has witnessed a 30% month-on-month increase in the social commerce vertical. The positive upsurge continues despite ease of lockdown and normal activities restoring. These e-commerce apps seem to be an essentiality of the ‘new normal’ life.

Supporting Local Vendors

KIKO TV’s support for local vendors and businesses have made them a formidable part in this business. Their #VocalForLocal and #MadeInIndia support helped Indian brands and their products in this difficult pandemic time when many are struggling to remain in business. Many local vendors found the much needed support to keep their ventures alive in this season.

Neeta Chawla, CSO of KIKO TV said, “Social Commerce in India is still a niche segment and holds a lot of potential to grow. Our aim is to enable every store owner to have a virtual store where they can sell to users across the country using video content of the product and streaming live sales sessions”. 

Along with local support, the company’s aim was to be an integrated one-stop solution for shopping cum entertainment with this initiative. People can shop online while browsing videos and also get to buy from live streaming shopping solutions. 

The company saw the pandemic as an opportunity to make this big transition as they believe that the social commerce market would soon be a big market which every business needs to capitalise and grow in. Live bidding, live shopping, live interaction with the vendors is the future of shopping and holds a huge potential to thrive. That’s why KIKO TV has resolved to focus on this in the upcoming months. 

Features That Are in Demand

KIKO TV recently launched new features include “Deal of the Day” Discount and live-stream shopping, for its users as a festive offering. The KIKO TV app is available both on Android and iOS. The app has crossed 120k downloads since its launch, with a weekly increase in the active users by 20%.

Speaking on the positive response to their social commerce channel, Neeta Chawla, CSO, KIKO TV said, “We are delighted to have witnessed such tremendous growth for KIKO TV in its initial phase and our social commerce feature has played an important role. We are one of the few apps in the short format app market, to offer this feature, and we are seeing great demand, especially in Tier 2 and Tier 3 cities of India.”



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