Kurkure, the snack brand, has unveiled a fun TVC campaign celebrating its new sub-brand – Kurkure Playz. It comes in two international dairy-flavored offerings, Kurkure PlayzPuffcorn and Kurkure Playz Pastax. Kurkure Playz Puffcorn has a distinct shape with a light texture and comes in cheese flavour whilst the all-new Kurkure Playz Pastax has a creamy herb and onion flavour in a pasta-shaped bite.
Regarding the new film, Neha Prasad, Associate Director and Brand Lead, Kurkure, said, “Kurkure has always kept its consumers at the center and connected with them through innovative product offerings and quirky, masaledaar storytelling. The Kurkure Playz launch is a big entry in the rapidly growing soft-texture snacks in puffed and pellet formats. We are excited about our new ‘Halke Mein Lo’ campaign, as it encourages the youth not to get hassled by the daily squabbles and to take a lighter approach to life by adding a dose of masti to any given situation.”
Further discussing the campaign, Vikram Pandey (Spiky), National Creative Director – Leo Burnett said, “The film introduces the new Kurkure Playz, and while we wanted to keep the light-hearted quirky tonality of Kurkure, we also wanted to add a playful dimension to the new products. We bring this alive with our ‘Halke Mein Lo’ proposition – where the film places the characters in the extraordinary situation of finding a ghost in the room. However, the story takes an unusually cool and hilarious turn when the protagonist takes things lightly.” said Vikram Pandey (Spiky), National Creative Director Leo Burnett.”
Watch the film here:
Not limited to a TVC, the ‘Halke Main Lo’ campaign will be brought to life through a robust 360-degree surround campaign. Across all leading retail and e-commerce platforms in India, Kurkure Playz Puffcorn is available at INR 5, INR 10, INR 20, INR 50, and Kurkure Playz Pastax at INR 5, INR 10, and INR 20.
AGENCY CREDITS:
Creative Agency – Leo Burnett
Dheeraj Sinha – CEO & Chief Strategy Officer–South Asia
Raj Deepak Das – CEO & Chief Creative Officer–South Asia
Samir Gangahar – President-North
Vikram Pandey – National Creative Director
Ashish S Sharma – Executive Creative Director
Sagar Parab – Associate Executive Creative Director
Ashish Gautam – Senior Creative Strategist
Harshad Mestry – Senior Art Director
Sanket Misal – Art Director
Neha Kapoor – Vice President
Uday Lalotra – Brand Services Director
Shubham Aggarwal – Senior Brand Services Associate
Noor Samra – Senior Vice President
Ashish Mathew – Brand Strategy Director
Production House – Early Man Films
Director – Abhinav Pratiman
Producer – Amarjeet Phukan
