Lancôme Launches #IdôleByLancome Campaign with Zendaya

: Zendaya posing for Lancôme's #IdôleByLancome campaign.

 

Lancôme introduces its #IdôleByLancome campaign featuring Zendaya, embodying the modern spirit of the fragrance and empowering women worldwide.

 

Our Analysis and Commentary

Lancôme’s #IdôleByLancome Campaign: Empowering Women to Embrace Their Authentic Selves

In Lancôme’s recent campaign #IdôleByLancome featuring Zendaya, the renowned beauty brand has once again showcased its commitment to empowering women across all communities and backgrounds worldwide. The campaign presents a resolutely feminine message that celebrates the remarkable Zendaya as the bold and fearless ambassador of Idôle fragrance. This powerful campaign, directed by Jessy Moussalem, beautifully captures the raw emotions and intense energy of a movement led by Zendaya, urging women to come together and shape a better tomorrow.

The strategic partnership with key opinion leaders and the Lancôme Idôle Tribe highlights the brand’s recognition of trailblazing women who are making an impact in various genres. By joining forces with these influencers, Lancôme ensures that its message resonates with diverse audiences, inspiring women to embrace their individuality and seize each day with confidence.

Idôle, with its unique blend of extraordinary fragrance, cleanliness, freshness, and floral notes, captures the essence of elegance and empowers women to embrace their authentic selves. Lancôme’s dedication to innovation and excellence continues to set new benchmarks in the beauty industry. With the release of Idôle, the brand once again demonstrates its commitment to pushing boundaries by introducing a clean floral chypre created by exceptional female perfumers from three different continents.

The symbolic design of the Idôle bottle serves as a testament to Lancôme’s artistic vision. Its ultra-thin structure, standing at a mere 15 mm in thickness, showcases the brand’s attention to detail and commitment to ideal proportions. The bottle’s sleekness not only enhances its aesthetic appeal but also creates a magical sensation, as if the fragrance is suspended in the palm. This timeless design ensures that Idôle remains a symbol of boldness, determination, and commitment, impervious to fleeting trends.

The collaboration among perfumers Shyamala Maisondieu, Nadège Le Garlantezec, and Adriana Medina has resulted in a fragrance that captivates with its clean accord and universal appeal. Maisondieu’s connection with nature is vividly present in the radiant floral heart, where various roses and jasmine converge to create a natural glow. Le Garlantezec’s meticulous work in balancing patchouli and musks gives Idôle its lingering, full-bodied white chypre scent. Medina’s sparkling personality shines through with the invigorating bergamot and juicy accents of pear in the fragrance’s opening allure. This collective creation by these three exceptional perfumers is a testament to their passion and dedication to crafting a universal addiction.

Lancôme’s #IdôleByLancome campaign, featuring Zendaya’s remarkable presence, has successfully presented a message that goes beyond a traditional beauty campaign. It encourages women worldwide to unite, embracing their uniqueness, and becoming a force of change. Lancôme’s commitment to empowering women and its dedication to innovation have once again set a new standard in the beauty industry. With Idôle, women are inspired to embark on their own feminine adventure, embracing their individuality and embracing infinite possibilities and dreams.

 

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Read the news here

 

Lancôme Launches its Campaign # IdôleByLancome Featuring Zendaya

Lancôme, one of the world’s leading beauty brands, recently launched its campaign # IdôleByLancome featuring Zendaya.

Speaking to women across all communities and backgrounds worldwide, Lancôme presents a resolutely feminine campaign that sheds unprecedented light on the remarkable Zendaya. As the bold and fearless ambassador of Idôle, Zendaya personifies the modern spirit of the fragrance, radiating strength and determination. In a powerful film directed by Jessy Moussalem, a wild and poetic quest unfolds, capturing the raw emotions and intense energy of a movement led by Zendaya, extending far beyond her.

Joined by three women from different directions and landscapes, they symbolize the impact of Idôle, uniting women worldwide and urging them to come together. Alone at first, they become an unstoppable force of change, conquering the world, and shaping a better tomorrow. This captivating campaign captures the very essence of Idôle – now is the time to join the ride, united together.

The launch campaign saw Lancôme strategically partnering with key opinion leaders across the country along with tapping into the Lancôme Idôle Tribe – a community of bold, fearless women across various genres who are trailblazers in their own right.

With its unique blend of extraordinary fragrance, cleanliness, freshness, and floral notes, Idôle captures the essence of elegance, inviting women across the country to embrace their individuality and seize the day. As a trailblazing brand in the beauty industry, Lancôme has consistently pushed boundaries and set new benchmarks for excellence.

Idôle, the latest addition to their olfactory repertoire, perfectly embodies the brand’s commitment to innovation, grace, and empowering individuals to embrace their authentic selves.

A Symbolic Design:

The Idôle bottle is not just a marvel of technical achievement but a powerful symbol. At a mere 15 mm thick, it stands as the slimmest bottle in the world to date, emphasizing its geometric structure and ideal proportions. Designed to be easily handled, the bottle effortlessly fits in the hand, its sleekness becoming familiar instantly. With glass surfaces so thin, it seems as if the fragrance is suspended in the palm, creating a magical and unforgettable sensation. The Idôle bottle represents boldness, determination, and commitment – a blank page ready to be filled with infinite possibilities and dreams. Its timeless appeal ensures it remains impervious to fleeting trends.

The Creation of Idôle, A Feminine Adventure:

Idôle is the collective creation of three exceptional female perfumers from three different continents: Shyamala Maisondieu, Nadège Le Garlantezec, and Adriana Medina. United by their passion for fragrance and their desire to craft a universal addiction, these perfumers combined their unique talents to create the original clean accord that defines Idôle. Shyamala Maisondieu’s profound connection with nature influenced the radiant floral heart of the fragrance, where the proportions of various roses and jasmine converge to create a natural glow. Nadège Le Garlantezec’s meticulousness and adherence to perfumery traditions enabled her to find the perfect balance between patchouli and musks, resulting in Idôle’s lingering, full-bodied white chypre scent. Adriana Medina’s sparkling and spontaneous personality shines through in the fragrance’s opening allure, where invigorating bergamot enhances the juicy accents of a pear note. This close-knit collaboration birthed the first clean floral chypre on the fragrance market – a universal addiction created by women, for every woman.

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Availability | Pricing:

  • Idole Eau De Parfum 25ML – INR 4,000
  • Idole Eau De Parfum 50ML – INR 6,500
  • Idole Eau De Parfum 100ML – INR 9,500

 




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