Republic TV is a recently launched Indian English News Channel, which has achieved national success. The Channel broke viewership records since its very first day of broadcast and has since established itself as the clear leader in the English news genre. It became the most-watched news channel in India in its first week of airing with 52 per cent viewership as per data released for the week by the Broadcast Audience Research Council and it continues to maintain its leadership momentum with a 100 Days + leadership run.
Republic TV has used OOH as the primary medium to market their channel. To be No.1 you need to hire the best in the business, and Republic TV reaffirmed their faith in Laqshya Solutions after the success of the Laqshya lead Launch campaign conducted across India.
The Republic TV 100 days Number 1campaign was conducted in the 3 prime metro cities- Mumbai, Delhi and Bangalore. The team at Laqshya Solutions selected High visibility Solus Media that guaranteed eye balls & cluster sites that could easily break the clutter,to ensure visibility.
Speaking about campaign, Jalaj Pathak, Vice President, Laqshya Solutions said,“We are thrilled to have partnered with Republic TV for their new campaign that successfully conveys their 100 days of market leadership. We are very proud to have associated with them on their successful journey. The team at Republic is a bunch of passionate people and our team is excited every time we partner with them. Our aim in hand was to zealously convey the Channels success to its target audience by bringing the best carved media plan. The team has worked seamlessly to transform the same precision on the OOH communication.”
Speaking about the success of the campaign,Vikas Khanchandani, CEO, Republic TV said, “It has been a pleasure be associated with Laqshya team, as they have put in optimum efforts to execute the campaign successfully. The campaign was live on Impactful media assets and the visibility is prodigious.”
