Lenskart announces Lenskart Gold, Special Loyalty Program for customers


Launched in 2010, Lenskart is India’s leading eyewear company and has designed features and initiatives for the convenience of its customers. Known to provide well-priced high-styled eyewear, Lenskart.com announces Lenskart Gold, an exclusive membership program to entitle its loyal customers with a special ‘Buy One Get One’ offer all year round.

Under this program, customers can enroll themselves in Lenskart exclusive membership program for INR 500 and avail a ‘Buy One Get One’ offer throughout the year. The membership benefits can also be availed by family members simply by using the mobile number enrolled for membership at Lenskart stores as well as the website. Customers enrolled under this program can pick from an extensive range of John Jacobs and Vincent Chase sunglasses as well as eyeglasses. The benefits of the loyalty program can be availed from their first purchase.

Speaking on the initiative, Mr. Peyush Bansal, CEO, Lenskart.com, said, “We are introducing Lenskart Gold to incentivize our customers who repeatedly come back for more. It’s the era when you don’t just own multiple outfits for multiple occasions but also multiple eyewear for various occasions and purposes.  Through this exclusive membership program, we offer our consumers ‘Buy One Get One’ on eyewear as well as sunglasses and would also be adding more benefits in the days to come.” He further added ’The introductory price of INR 500 is only limited to the first 10,000 memberships.”

Lenskart Gold is the latest endeavor by Lenskart.com to provide its customers with benefits amalgamating both sight and style. The program has been designed to lay emphasis on Lenskart.com’s offerings to its most valued stakeholders – its customers.

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