A leading omnichannel eyewear retailer in India, Lenskart aims to create micro-entrepreneurs through its Home-Try-On (HTO) business. The Home-Try-On business had seen 200% growth over the last 2 years with 300 super-star executives, that offers over 8 Lakh eyeglasses and conducting 10 Lakhs eye tests across 10 cities every month. By incorporating micro-entrepreneurs, the company is now planning to expand the HTO business model further.
Peyush Bansal, CEO, and Co-Founder at Lenskart said, “Growing from being a startup to a unicorn, we are driven by the purpose of transforming the vision of the world by creating an entrepreneurial environment. Through Lenskart, we want to enable opportunities for entrepreneurship to people and support hyper-growth career trajectories. For our HTO executives, it’s also about the dignity of labour – this model provides them a respected space where they are recognized as skilled professionals and trusted by our customers. The highly lucrative incentive model has also helped many of them achieve their dreams – from buying a bike, getting a higher education to paying off their home loans and single-handedly supporting their families – all while working with the HTO program.”
Home-Try-On team has also been servicing premium customers. Raj Kumar Hirani, Virender Sehwag, and Vijay Shekhar Sharma are among the few regulars. This has driven Lenskart to launch HTO Premium to serve customers who would like to access more premium eyewear options as well.
Virender Sehwag, the Former Indian Cricketer, says “Lenskart’s Home Try-On service is especially great for families. I have booked this home service multiple times where the executives have visited my house to do eye check-ups for me, my wife, and my parents. We also ended up buying multiple frames from their wide selection. The HTO service comes in handy since it’s recommended to get your eyes tested every few months. The convenience and quality at Lenskart are just unparalleled. ”