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LinkedIn launches new data analytics platform – Sales Insights

Madhushree Chakrabarty April 20, 2021
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The world’s largest professional network, LinkedIn has launched a new data analytics platform, LinkedIn Sales Insights (LSI). The platform lets Sales Operations leaders and teams to tap into LinkedIn data at scale and transform their sales planning. This new platform added to the LinkedIn Sales Solutions portfolio will offer people-sourced and reliable data to help Sales Operations professionals size potential opportunities, source new accounts, and become trusted advisors to their sales leaders.

Nowadays, in the middle of a situation where the distance between buyers and sellers in the virtual world of work, relationship intelligence and real-time data have become critical for smarter sales planning. The platform is powered by the data from LinkedIn’s global network of 740+ million members and will offer clear visibility into the size and fast-growing nature of departments, functions, and accounts. This enables the sellers to understand where their sales teammates have strong relationships and align their teams and strategies towards the most revenue-generating accounts. LinkedIn Sales Insights is aimed at bringing buyers and sellers closer in today’s virtual reality will help businesses and sellers to:

  • Focus on the right accounts and expand into new markets: LSI creates real-time insights with raw data at scale to spotlight the size and growth of key accounts, territories, and regions so teams can hone in on their target audiences.
  • Ensure smarter sales planning: The people-powered nature of the data helps customers get the insights they need to build better books of business, strategically prioritize accounts, and ensure sellers have continued opportunities to hit their targets.

Commenting on the launch of this new platform, Abhai Singh, India Head, Sales Solutions at LinkedIn said, “As virtual selling continues to overhaul the sales ecosystem, real-time data and insights are increasingly critical for sales planning today. With LinkedIn Sales Insights, our goal is to strengthen the buyer-seller relationship so businesses can shift their focus from ‘products they sell’ to the ‘problems they solve’. The platform will empower Sales Operations leaders with data and relationship intelligence to unlock lucrative leads and plan with ease and confidence in today’s ever-changing market.”

Know more about LinkedIn Sales Insights here. You can also watch the product video here. To know more about LinkedIn Sales Solutions click here

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