LinkedIn released its Women’s Day campaign #WeCanDoIt
International Women’s Day 2021, LinkedIn launched its first global integrated campaign – #WeCanDoIt. The campaign brings together the influencers and community to share contents that support and help women.
LinkedIn’s data shows that COVID-19 has unreasonably affected a women’s career. The latest Opportunity Index shows that 85% of Indian women in India couldn’t get a raise or promotion because of their gender. In fact, it has been observed that women’s careers have been more adversely affected in spite of increased flexibility at work, as 68% of women and 74% of working mothers in India say it is difficult to balance career and familial responsibilities today. More than 7 in 10 women and working mothers in India also say that household responsibilities often come in their way of career progress. The campaign, carried out by VCCP will publish advice insights and inspirational stories in order to celebrate the voices of women.
The campaign also comes up with a film, directed by Jessie Ayles, showcases the real-life stories of seven women from all over the world. From India, the film captures the story of pastry chef and entrepreneur Pooja Dhingra and her struggles during the days of the COVID-19 lockdown.
Senior Director of Brand & Communications, EMEA, LATAM & APAC at LinkedIn, Ngaire Moyes, said: “Women have faced greater economic hardship through the Covid-19 pandemic, disproportionately losing jobs and income. Decades of progress in gender equality have been undone in a matter of months. This shift has impacted how our female members interact on the platform and we have seen countless examples of the LinkedIn community sharing their stories and supporting each other in whatever way they can.
Seeing the way our community pulled together in this crisis was the inspiration for our first international integrated campaign to mark International Women’s Day. Through the #WeCanDoIt campaign, we hope to elevate the voices of our female members across the platform and encourage others to share their personal stories in a bid to help and empower working women around the world.”
For helping and supporting LinkedIn is also making free online learning courses available to everyone: Leadership Strategies for Women, Planning Your Family Leave and Return, Proven Success Strategies for Women at Work, Own It: The Power of Women at Work, and Becoming a Male Ally at Work (available till March 31), to help businesses and people improve gender equality in the workplace.
#WeCanDoIt will be going live across social, PR, influencer activity, above the line, and LinkedIn’s owned channels: LinkedIn News, LinkedIn Learning, LinkedIn Marketing, and LinkedIn Employee Resource Groups. The campaign was launched on 8th March across UK, France, Germany, India, Australia, and Japan.